This is my second book and is aimed at nonprofit professionals, urging them to consider their LinkedIn marketing in a new way:
You: seeing themselves as individuals with career stories to tell,
Us: managing the organizational brand as a whole consistent with each individual’s brand marketing and vice-versa, and
Them: ensuring the public of volunteers, donors, pro bono consultants, vendors, potential board members and corporate sponsors sees the organization in the best light to offer their time, expertise, energy and funding.
I expect it will be self-published in May 2018.
Please stay tuned.