You Us Them

NPObookcoverThis is my second book, this time self-published,  and is aimed at nonprofit professionals, urging them to consider their LinkedIn marketing in a new way:

You: seeing themselves as individuals with career stories to tell,

Us: managing the organizational brand as a whole consistent with each individual’s brand marketing and vice-versa, and

Them: ensuring the public of volunteers, donors, pro bono consultants, vendors, potential board members and corporate sponsors sees the organization in the best light to offer their time, expertise, energy and funding.

I anticipate its publication will occur in late May/early June 2018 and available on Amazon.

Please stay tuned.