By Marc W. Halpert
LinkedIn Trainer and Evangelist and author of the 2017 ABA book “LinkedIn Marketing Techniques for Law and Professional Practices.”
One year ago, LinkedIn made a huge interface change to the look and operation of the personal profile. We have all adjusted. Coming soon (and because it is being rolled out very slowly, I am not sure when you will have it, although perhaps you already do), sections of your and others’ profiles will look a bit different.
Changes to the top of your personal profile
Nothing dramatic like a year ago, just shifts and movements. The best I can show as a graphic of my profile in this new format and you should note:
- Your headshot will be left-justified on your profile, still within your background photo banner (be aware the new positioning may block some of your banner when your headshot shifts and require a change in your banner).
- The first three lines of your Summary will appear, rather than the first 2 as it was until recently. Make an effort with this one extra line to make the reader want to read more about you. Do not allow words or phrases to dangle at the end of line 3 if you can.
- Similarly, 6 video and/or graphic thumbnails will show across the bottom of your Summary rather than 2 across as it was until recently. That’s more room to entice a reader with visuals complementing your narrative!
- The contact details section is being moved leftward as well, below and under the banner.
- And the same is true for the placement of the name of your latest educational institution, your current company name, and the number of your connections.
Skill section headings and groupings
You also may not have noticed this yet, or it may not have come to your profile yet, but it will. LinkedIn is grouping your skills on your profile.
You didn’t need to do anything; no skill required. LinkedIn did this for you. But this change they made means you want to review your skills section and probably make some adjustments, and that is a decision you need to think through.
The newly hatched skills category groups are:
- Top Skills (only 3 skills are allowed in this section and they are indicated by the blue push-pin on your profile page that only you see)
- Industry Knowledge
- Interpersonal Skills
- Languages (if applicable)
- Other Skills
I can find no way to rename these group headings.
What you should do: you can easily move a skill from one group to another by editing your skills section (click the blue pencil), and using your left mouse button, click and hold it over the 4 small horizontal lines associated with the skill to drag it up or down to the right section grouping.
And you can reorder skills within the same category grouping too.
I made several adjustments on my skills section. For example, I noticed my skill in social networking was better placed in “industry knowledge,” rather than in “other skills.” Simple; change made.
The changes to these critical sections are worth your time to review and tweak.
I offer this analysis as no explicit discussion of these changes has yet appeared on the LinkedIn blog, as of this writing, though they have traditionally pre-advised us of such changes in the past. However, the Help Center entries have been updated to reflect these changes.
As before, there is no apparent logic as to who gets these changes as they slowly trickle through LinkedIn’s membership.
Thankfully, these changes do not dramatically impact the marketing concepts in my book written for the ABA last year, “LinkedIn Marketing Techniques for Law and Professional Practices,” in which I show you numerous ideas to effectively self-brand yourself, section-by-section on LinkedIn.
As I always say, everything on LinkedIn is subject to change.
Stay tuned. Get ready to adjust again. And again.
Marc W. Halpert defines himself as a “multi-preneur.” In his third concurrent professional service company, connect2collaborate, he spreads his high-energy LinkedIn evangelism as:
- a trainer in professional practice firms, strategizing better ways to differentiate from the competition
- a coach, helping individuals in all walks of life articulate their brand and achieve new career goals
- an instructor in companies and corporations, aligning departments and employees’ LinkedIn personas with the corporate message
- an advisor to nonprofits, cultivating their talent pool, volunteers, donors, boards and corporate sponsors, and
- a speaker at conferences, teaching LinkedIn best practices, customized to the audience.
Marc has authored 2 LinkedIn techniques books: one for the ABA and a new one due out next month for nonprofit professionals, and has written numerous articles on evolving LinkedIn techniques in national publications, is frequently heard on NYC business radio, and serves as a subject matter expert for the press on LinkedIn personal branding and social media topics. He blogs on LinkedIn topics and you can subscribe to receive the latest installment at 800 am ET every business day at https://connect2collaborate.wordpress.com/todays-linkedin-nugget.
See his profile at www.linkedin.com/in/marchalpert.