Hundreds of millions of businesspeople use LinkedIn daily, not only to forge connections and nurture relationships, but also to search, assess, and choose reliable professionals. Understanding how best to use LinkedIn will give you an edge in tapping LinkedIn’s remarkable power to promote and connect your expertise.
LinkedIn™ Marketing Techniques will help you express why you do what you do, leading clients to understand that you are the professional they need.
This new reference guide, based on actual experiences, covers each section of the LinkedIn biography page, and is broken into short segments to maximize accessibility and learning. It offers clear guidance, based on proven methods, to make each section work to greatest effect, while also providing long-term marketing techniques and personal “branding” concepts. It teaches you the essential skill of developing a distinctive brand within your LinkedIn profile; and adds a special focus, for attorneys and other professionals, on ethics and industry compliance guidelines.
And it makes a great gift to someone you admire…
Now in second edition manuscript, publication date Spring 2021.
The reviews have been very rewarding! See the ABA review. And those from my colleagues:
“At times it seems like anyone who knows how to log on to LinkedIn, change their password, and upload a photo, puts out a shingle declaring that they are a “LinkedIn Expert.” Marc W. Halpert is not a LinkedIn expert, he is THE LinkedIn expert to whom you want to turn when you need to get the most out of your LinkedIn presence. Why? For virtually no money at all, you can build a lucrative business, but only if you know how. Mr. Halpert tells you how! As a recruiter and career counselor, my approach to LinkedIn is to attract employers, not clients or customers. That is the reason I especially recommend the first chapter, on branding, which is key to your success on LinkedIn. After all, no one hires or works with a “best kept secret.” As I like to say, sometimes it is better to be hunted than the hunter!”
–Bruce A. Hurwitz Ph.D., Hurwitz Strategic Staffing, author of “The 21st Century Job Search”
“Everything you need to know and more about to market your business through LinkedIn is in this easy to read and chock full of information book written by Marc Halpert. Marc is a genius when it comes to the techniques and strategies on how to simply implement the tools needed to position yourself as a pro using professional ‘social media’ through LinkedIn. Marc shows you step by step how to incorporate every critical point into your marketing plan. You will come back to this book over and over again as a “must have” reference. Excellent and informative read with brilliant information on every page!
Marc Halpert is THE Go To Pro!”
—Andrea Nierenberg, Nierenberg Consulting Group
“I have had the pleasure of co-presenting with Marc on the topic of LinkedIn. As I read through the excellent tips he provided, I could hear his no-nonsense approach come through. He always tells it like it is! The strategies presented are solid and will provide you with tips for improving the profile while simultaneously giving you the reasons for branding yourself on LinkedIn. Anyone thinking of doing business with you will likely Google your name and your LinkedIn profile will appear on page one of those search results. It’s critical that you control this narrative AND learn how to make the most of this tool for business development.”
–Maria Semple, The Prospect Finder LLC, author of Magnify Your Business
“This book is highly informative, providing information about how to maximize LinkedIn as well as why LinkedIn is such a critical tool for today’s professionals. Marc carefully explains each section of LinkedIn and discusses how to best approach and maximize one’s time and energy. I recommend this for all attorneys and other professionals working in service-related industries!”
–Janet Granger, author of Digital Influence for Baby Boomers
“LinkedIn is a hugely powerful, global network of business professionals. When used properly, it can propel your career and your business in ways most people can’t fathom. Marc’s new book, is quintessential Marc: succinct, easy to understand with the specific techniques you will learn framed underneath the big ideas you need to understand first. While “LinkedInTM Marketing Techniques for Law and Professional Practices” has specific and highly useful tips and techniques, it can provide excellent value for anyone who wants to use LinkedIn to build their business and enhance their career. Marc Halpert, can and does. He has built a thriving business that helps business professionals and companies used LinkedIn to find jobs they would have never found, attract new clients, source top talent, promote new ideas and products and much more.”
–Mark Monchek, Chief Opportunity Officer, Opportunity Lab, and author of “Culture of Opportunity: How to Grow Your Business in an Age of Disruption”
“Having written several career books for lawyers and legal professionals over the years, I know many of the rules business people take for granted have to be rethought when applied to members of our profession. That’s especially true of LinkedIn and other social media venues. There are a lot of things nonlawyers can do to market and promote themselves online that could get us sued, sanctioned or disbarred if we attempted them. In this book Marc Halpert has done an amazing job of helping lawyers understand not only what social media can do for them, but how to use these tools in an effective, professional and ethical manner. If you are a lawyer or legal professional, read this before you read anything else about LinkedIn and social media marketing.”
— Cliff Ennico, attorney and author of “Partner Track,” “The Legal Job Interview,” and “The Crowdfunding Handbook”