Today's LinkedIn Nugget

Caveat connector

Not A Road

I hear this happens a lot: you get an inquiry to connect to someone who comes across really strongly, you are complimented by this veiled fantasy, as if it is too good to be true.

And it probably is.

Yet you accept the connection. Suddenly they are contacting all your connections, because they can, and that’s their aim, to embarrass you, or to pester the others, and you look terrible.

Caveat connector. Not everyone is on the up-and-up. Or they are not really a person at all, (this is a real road sign), but a fraudulent funster manipulating fake personas, taking advantage of your curiosity and gullibility. Like robocalls…

As I always recommend strongly, don’t connect to anyone you do not know well. If you think it’s worth pursuing, get a phone call started and get to know the person. Ask penetrating questions as a means of authenticating the other party.

Not getting that warm fuzzy feeling? Don’t connect. Cut bait. No one ever said you had to connect.

Another reason not to be a promiscuous linker. You could get a bad reputation or a disease….

And here’s what LinkedIn is doing to fight this on our behalves:


Today's LinkedIn Nugget

Oozing enthusiasm

enthusiasmThis sign appeared in front of a public library in a sleepy town in Vermont. Not every letter is perfectly straight.

Yet I remembered it.

The LinkedIn take-away: adding emphasis and color to anything you say in your profile and anything you produce to complement it, makes you geometrically more compelling and noticeable.

Memorable too.

Your resume is not a demonstration of your enthusiasm, and it says nothing about your present and future as THE candidate for whatever you are seeking.

Your career story, told in your own words, I plus power verbs, past, present, future, is what makes your profile remarkable, memorable for the reader, enough to contact you to know more.

Don’t be dull. As I always say, wallflowers never get to dance.


Today's LinkedIn Nugget

Less is not more (so give it 100%)


Have you bought a half-gallon of ice cream recently?

It’s not a half gallon anymore; less of the good stuff for the same (or more) price as before.

Is less more?

Do you tell your story on LinkedIn, soup to nuts? Top to bottom? Where you came from and how that makes you whom you are today with a glimmer of what you will be in the future? What you learned in your career, how you can use that experience today, and how you can apply it future in your future?

Tell your entire rich career story.

Spellbind the casual reader so he/she spends a little bit more time on your LinkedIn profile than your competitor’s.  Add supplemental materials and graphics, recommendations, smarter skill sets, whatever it takes to make your profile reflect the real you.

BTW, 2 quarts = ½ gallon.

Be the full package. People only hire the full person, not 25% less.


Today's LinkedIn Nugget

Back to Basics Tuesday: The 302 Rule


Your About section is the place you get to make or break it with the reader: does he or she want to contact you? Think of it as an elevator pitch with one other person in the elevator on a short ride.

You would not let them depart the elevator in midsentence, would you? So do not leave any hanging thoughts or incomplete sentences in your About section, at first glance.

Yes, they can click to see more, but they just won’t bother, because attention-deprivation is a contagious disease, but you can work with it!

Mine ends with “My passion: Making you look amazing-er.” I always get a comment or a guffaw.

Here’s how: Re-write the first paragraph and concentrate on those first 302 characters (including spaces) to fit in to the space allotted before “see more.”

That’s why I call it The 302 Rule (not to be confused with the astonishingly brilliant Halpert Rule, but more on that next week in another Back to Basics post!)

Counting characters is easy on Word.

Your About teaser may work at less than 302 characters, but never over 302. Writing brilliantly and awesomely in 302 characters is another story, and your challenge, but well worth your effort. 

Try it. My urging you to make yourself amazing-er too.

Today's LinkedIn Nugget

Reflections on balance

Part of a sporadic series of reflections on higher topics than {how to do something on LinkedIn}, the first one appeared on 18Jul19.


The hard part about owning a business or two or three is finding balance: personal, professional, emotional, physical, and so on.

Another hard part about having a few business interests is finding time to fit them all in together and not short-changing one for the other.

It’s an art.

The even harder part about teaching a soft skill like LinkedIn personal brand marketing to others is knowing that:

  • it is all-important to me as a trainer and coach but may not be so to the student.
  • the rest of the story of my training others is that they start out strong, revved up, energetic, and soon fizzle.
  • LinkedIn is hard to use, and changes a lot, without notice sometimes, so keeping up is a chore.
  • we each change as we grow, but recognizing that we are morphing is hard since we are so close to our own image in our mind’s eye
  • we are reticent (some paralyzed by fear) of getting over that hump of talking about ourselves for fear of appearing ego centered.
  • and finally, we have a hard time articulating that “why” we do what we do because we are not trained in self-marketing.

So we all have to find the balance in juggling all these aspects that works for each of us. No, I do not expect you to be a LinkedIn expert. Nor do I expect to become an expert in your field of work.

I do expect you to try to get out for under yourself and make the effort to be yourself in your social media marketing.

I do not believe that ongoing task is unreasonable to ask, cajole, urge or assign you. Perhaps I am trying to make you a better prospective client for someone.

I trust you see my intent as important for that reason alone.

Today's LinkedIn Nugget

Do as I do, not just what I say

finger pointedWell, mostly.

Our parents used to harangue us, “do as I say.” And we smart kids began to observe, question, criticize, and realize they were not necessarily examples to emulate and do as they did. Parents are human, after all…

I try to be a good example of what to do on LinkedIn to my clients, to multipreneurs, to others whom I throw back the curtains and show my profile in my presentations.

I am human, and I have made more than one mistake in my life…

  • Have I found a typo in my profile while it is splashed on a wide screen when I am pontificating against typos? Absolutely. Not my finest moment.
  • Have I failed to follow my own rules and invite someone to connect without sending a note of introduction / how we can help each other, etc.? Yup, but it’s not something I brag about. Most don’t even notice, but that doesn’t make it right.
  • Have I made every point I cover exceedingly clear, has it been well-presented, so the reader is compelled to contact me to investigate ways to collaborate? I try to be fascinating.

Their incentive to call or email or text me is dependent on a lot of external factors but knowing the number of people who look at my profile, not all of them, by a long shot, contact me. 

What I love is returning to the office after a talk and getting a message from an attendee, “I looked at my profile and was properly horrified. I have some work to do.”

I’m with you…I do too. So do we all. Please try to do what I say, as well.

Today's LinkedIn Nugget

Retired, but not horizontal!


Not me anytime soon, I’m having too much fun! But I am now of that age that many of my contemporaries are retiring.

First a true story: Recently a high schoolmate of mine had a work anniversary that appeared on my LinkedIn home page and I wished him congratulations on another fruitful year.

He replied, “Oh I recently retired. I better change my LinkedIn profile asap.”

Oh. I guess so. So I looked an hour later and sure enough, he had changed his title to “retired professor,” though ordinarily this change would not be high on his retirement “to-do’s” but I am glad I was the catalyst to make that quick change. mBut I wish he had said more.

Like what’s next inhis career story? He has so much to offer, as a career professor in a business school at a recognized university.

I wonder, riffing off the photo above, is it too soon for him to be retired?

That gets me to this unashamed ad for my new e-course “LinkedIn for Baby Boomers and Other Encore Career Seekers.”

For the month of August the price of $44.99 is 10% off the regular price.

Tell others, please.

Get one yourself, if this is what you need to learn.

Buy a gift for that someone who will soon tire of playing golf 7 days a week.

Boomers have so much to offer the workplace. They just need to know how to look for a job or waltz into that next step in their career, 2019 style!


Today's LinkedIn Nugget

“Turn around, don’t drown,” he said matter-of-factly

carinfloodSummer storms bring downpours that result in floods.

Drivers miscalculate and drive through standing water. Too often they get in trouble, sometimes they can be rescued and not drown.

I heard the weather announcer on TV warn his audience with this rhyming phrase, but with such a blasé tone that it was actually ineffective, as if he didn’t believe it.

The point was totally missed.

There was no importance or value being added to his warning, just like a bored parent saying, “don’t” but not caring whether the child “did” or “didn’t.”

Is your LinkedIn profile blah?

Does it read like the weather announcer’s matter-of-fact admonition, totally missing its intent?

Or does it command attention to educate, stimulate a call to action, and eventuate a contact to discuss prospective business?

Hopefully yours is interesting to read. Perhaps even fun.

Today's LinkedIn Nugget

Back to Basics Tuesday: the sum of “I” and power verbs

addition black and white black and white chalk
Photo by George Becker on

When I explain something about myself, as you are reading here or on my LinkedIn profile, I use the pronoun “I” to speak of myself.

Not “Marc,” or (heaven forbid!) “Mr. Halpert.”

When I expound on a topic, here or on my LinkedIn profile, that needs clarity and/or involves a procedure, I use smart, business-like verbs, as if I were making a professional presentation. If you need powerful verbs, see a website originally designed for resume-writing, but the piece rings true for LinkedIn profile writing as well.

Not fifth-grade verbs like: had, was, did, made, etc. 

Do the math: I + power verbs = self branding, more than the sum of the parts. 

Today's LinkedIn Nugget

Running cool on #LinkedIn

car interior air conditioner
Photo by Kaboompics .com on

It’s 98 degrees in the shade, 98% humidity and you’re sweltering, not feeling motivated or creative, just blah. Sticky and unmotivated.

Or it’s 72 degrees in front of the air conditioner, humidity lowered, and you are feeling energized. Refreshed, ready for anything.

Most LinkedIn profiles are the moist, clammy type. The writer has done the minimum to get by. A resume on electrons, as I call it.

Your profile needs to be (air) conditioned into something cool, breezy, refreshingly interesting, warranting clicks to see more about you, contact you.

Are you ready to take in fresh views and cool air and let me coach you?

The fall is a great time to regenerate that profile.

You never know who stopped by your old profile, felt uncomfortable, and left, never to return.