“Indonesian food found to prevent deadly DEMENTIA”
So ran the title of an email and I didn’t even want to read it. A ton of spam comes across my screen these days but this one is a doozy.
That got me thinking of the best use of titles on LinkedIn (weird how my brain works, huh?)
- You can rework your Headline on LinkedIn to make the most of SEO and look amazing-er in 220 characters. Scratch “can”–you must! No using “VP at XYZ.com” in your headline, ever!
- You can start your posts with a punchy phrase, and you can add your visionary comments to incent someone to read and share your ideas.
- You can title a long-form LinkedIn article with your brand of wit and wisdom, further add a graphic to get the point across, and start strong with a great lede paragraph.
You can. You should. You must. But do you?
Or is your headline/title so bland, or as in the top-most case above such a non sequitur, that it is passed by and the reader sees you crying wolf, only to make a mental note to ignore you?