Today's LinkedIn Nugget

The power of great titles

“Indonesian food found to prevent deadly DEMENTIA”

So ran the title of an email and I didn’t even want to read it. A ton of spam comes across my screen these days but this one is a doozy.

That got me thinking of the best use of titles on LinkedIn (weird how my brain works, huh?)

  1. You can rework your Headline on LinkedIn to make the most of SEO and look amazing-er in 220 characters. Scratch “can”–you must! No using “VP at XYZ.com” in your headline, ever!
  2. You can start your posts with a punchy phrase, and you can add your visionary comments to incent someone to read and share your ideas.
  3. You can title a long-form LinkedIn article with your brand of wit and wisdom, further add a graphic to get the point across, and start strong with a great lede paragraph.

You can. You should. You must. But do you?

Or is your headline/title so bland, or as in the top-most case above such a non sequitur, that it is passed by and the reader sees you crying wolf, only to make a mental note to ignore you?

Your choice. 

 

Today's LinkedIn Nugget

Back to basics Tuesday: “what’s new on LinkedIn?”

I have a client whom I speak with often and her question at the end of the call is “what’s new on LinkedIn?”

Not much, I answer, assuming that’s the case. If there are new changes, subtle or massive, I have already directed her to subscribe to the Linkedin blog, which I recommend to you. Changes to LinkedIn are usually foretold there, announced as they are installed, and you get some lessons to coach you through new ways to use them.

Sometimes, LinkedIn doesn’t tell you, however, and my advice: use LinkedIn often and well, and you will notice the newsworthy adaptations to the platform too. You can always ask me, but isn’t it more fun to uncover the changes yourself?

Then stay tuned here, because I will assess them here in most situations as well.

Spoiler alert: I do not know of any big changes coming up…but I can always be proven wrong, as I have found out just before the publication of my first book (and as you know the second edition is coming out soon, so let’s hope history doesn’t repeat itself)!

Today's LinkedIn Nugget

Anticipation!

It’s the elation I get from starting with a new LinkedIn client, that I find a way or an approach that can effect a real difference by winning them over to wanting to tell more about themselves.

It’s the excitement of thinking about the way to plan for that person before his/her first one-to-one session with me, starting with a review of their LinkedIn profile, clues from their Facebook or Twitter profiles too. Often they seem to accentuate one thing on one platform at the expense of the others.

I get a rush from starting with new clients. Right now I have a few lined up, and that’s even better, it’s downright fun! OK, you know I can be a rah-rah, but the “anticipation, it’s making me wait” (thank you Carly Simon and Heinz ketchup!) captures my imagination with each client until the first scheduled session. And then beyond.

I imagine the client is anticipating this as well. Perhaps not as enthusiastically as I am…but here’s hoping!

The seesaw tips back and forth and eventually, 4 sessions later, it’s stable.

Ah, the feeling then too!

Today's LinkedIn Nugget

Second edition, on presale now, publication 26Apr21

Cue the trumpet fanfare.

The new second edition of my book “LinkedIn Marketing Techniques for Law and Professional Practices” has 50% more material, 3 contributed chapters, 2 appendices, new call out quotes, and revised exhibits, fully  updated from the first edition almost 4 years ago.

It’s available by presale now. And it goes on sale 26Apr21 from https://www.americanbar.org/products/ in paperback or Kindle versions.

A great graduation present, Mother’s Day, Father’s Day, Fourth of July gift.

Take me to the beach with you. I travel well and take up very little room.

Invest in yourself. Give the gift of career advice for a lifetime of success to someone else. Thank you.

Today's LinkedIn Nugget

I spy a professional

A question came to me from a client:

How do I stay private when looking at others’ profiles now that I can see them with the Premium service I now have?

Assuming you are looking at profiles of people who you are not connected to, there are 2 ways:

1) preferable: you can safely log off LinkedIn and look at their public profile by googling them and selecting the search result of their LinkedIn page. It looks a bit different, but contains mostly the same, or the exact, info.

2) I am not a fan of this as it dilutes LinkedIn as an open discussion and searchable forum, but here goes any way: https://www.linkedin.com/help/linkedin/answer/49410 but just be sure to change back to open mode when you are finished “spying.”

And by the way, premium or free service, my comments above pertain to either.

Sometimes I have to answer the question I am asked even though I do not endorse espionage.

As always, should you or any of our blog readers be caught or killed, the Secretary will disavow any knowledge of your actions. This blogpost will self-destruct in ten seconds.

Today's LinkedIn Nugget

Group training and groupies

I am getting inquiries about training networking groups, with my popular session I call “What You Absolutely Positively, HAVE To Be Doing on LinkedIn Right Now!”

And it’s satisfying that others are emerging from the pandemic fog. And that they recognize now’s the time to self-brand and market themselves ahead of the pent-up gush of demand that we will experience soon: our emergence and reunification as face-to-face human business professionals.

I gave 2 sessions by the same title, organized by one person to two of her networking groups, and then one attendee of the first session hired me to train at her Texas-based networking group. She emailed that she wants to do more. From that group I had another inquiry.

This past weekend someone whom I had not been in touch with for a few years emailed me, asking for this topic, and just now an email came from another networking colleague to speak to his networking group.

See the pattern: we are thawing and realizing we need to re-activate to meet the challenge of the new-normal (whatever that will be, whenever that will start), when it booms.

Does your networking group or association need a refresher course to re-acclimate? I’m ready to help you in this catchup exercise.

Are you ready?

Today's LinkedIn Nugget

Back To Basics Tuesday: did anyone hear that tree fall?

If you think your profile looks great, and LinkedIn seconds that emotion, but no one comes knocking on your LinkedIn door, is anyone listening to you?

Are you screaming into the abyss, wasting your time and energy?

Could be.

But how do you get intelligent interaction, really opened eyeballs, and inquisitive minds wrapped around your profile? Or posts?

You hunger for engagement, in terms of conversation, from colleagues, friends, connections, and followers.

But how do you get them to react?

You ask for it!

End sections of your profile with a call to contact you.

Another idea is to finish an update post with calls to actions, such as:

  • What do you think?
  • Tell us how you have experienced similar results.
  • Do you agree with me?
  • How have you won this epic battle?
  • Tell us your ideas on this matter?

Now I will warn you, not everyone will take the time or expend their  brain cells to answer you, but some few enlightened professionals may just bite, and one or two comments may arouse you as the author of the original piece to counter with more questions or comments to encourage additional interplay.

Quality over quantity, right?

Bottom line, we feed each other on LinkedIn, in words and thoughts, so elicit them. Some eat well, others watch.

Views of your profile or posts may make you feel like the popular high schooler for the short term, but not well-nourished for ongoing future growth.

Ask. When there is intelligent conversation, you hit the jackpot.

 

Today's LinkedIn Nugget

Zcratching my head on these faux pas

Somedays I just wonder, why?

Not the Simon Sinek “why” in this case.

Just why, as in what thought process (or lack thereof) did a seemingly successful, articulate, well-educated professional use to imagine, plan, execute, and push the “share” button to accomplish these 10 unremarkable feats on LinkedIn:

  1. a. Why did she put a headshot on LinkedIn wearing a medical mask? b. And I am again noticing more people with no headshot at all.
  2. Why does he use a headline of VP, XYZ Consulting?
  3. Oh, and then the same guy has one line in his About section saying he is VP at XYZ Consulting. Like he’s the only VP in business.
  4. That shades-of-green banner behind her headline and headshot is looking mighty bland. Something else, anything at all? It’s just a matter of a copy-paste. She can’t be that busy!
  5. What possessed him to ignore the Contact Details in his LinkedIn URL? Defeats the purpose, right?
  6. Why are there typos in her profile?
  7. Why is he not using the pronoun “I” or any pronoun at all in sentences? This not his resume on electrons.
  8. Why is the artist not showing graphic images of recent work on her profile?
  9. Why is the marketing expert’s profile so uninteresting–is that the quality of work he provides his clients?
  10. And to cap off the top 10 head-scratching things I see on LinkedIn: {drumroll}: what did she accomplish in each of the jobs she worked at so I can follow her career trajectory and see how she amassed the skillset and experiences I need to consider her as a prospect for the project I am seeking help.

So, have I struck a nerve or two with you as I scratched my head today?

Did you secretly review your profile for any of these 10 faux-pas? I hope you did.

Écoutez mes amis, the plural of faux pas is pronounced with a “z” at the end.

Now youz guyz know what work is cut out for youz on LinkedIn.

Today's LinkedIn Nugget

Oh the people I’ll finally meet!

With apologies to Dr. Seuss (whose star is dimmer due to recent actions to limit his publishing genius, for good reason!), I am beginning to focus on the prospects of eventually meeting face-to-face, in the flesh, many of the wonderful people I have enjoyed zoom or e-format collegial friendship in the past year.

I intend to greet them in my own way, but how?

Will I be repressing handshakes?

Resisting hugs?

Rethinking sitting next to them in a meeting?

Or will I find a middle ground:

  • an elbow tap,
  • a pat on the back,
  • a distanced hearty and sincere “hello, it is SO good to finally meet you!”

Or will handshakes be OK with a dab or hand sanitizer discretely applied?

Or a hug but behind masks, both of us unable to see the broad smiles but evidence of the squint of genuinely happy eyes belying our emotions?

Will we first ask, “have you received all doses of the vaccine?” Will we ask permission to shake, hug, approach, pat?

In other words, what will ever be correct?

I think we need to consider the psychology of both sides of the embrace. I know we need to be accepting if we are rebuffed. I suspect we will get past this discomfort eventually too. I want to be sensitive to the friend.

I’d like to know your thoughts about this topic (in words) not in taps of the emoticon keys, please.

Today's LinkedIn Nugget

One year of blurs-days later

There are a lot of reminiscers hearkening  back to our old way of life, just over 1 year ago.

I recall writing a long-form LinkedIn article March 12, 2020 and upon re-reading it, one year pandemically wiser, I stand by its suggestions. I am happy that I was able to focus others then, and once again.

Please have a read: https://www.linkedin.com/pulse/special-edition-8-linkedin-ideas-staying-touch-your-network-halpert/. It’s titled “9 LinkedIn ideas for staying in touch with your network while working from home (and instructions how to use them).”

Do you have anything to add, disagree with, or go further to suggest?

Words, people, not likes or other emoticons, please?