Today's LinkedIn Nugget

A parable of self-definition at year-end

2020End of the year. We get introspective (or at least I do!): “Did I do well this past year and how can I do better next year?”

That’s healthy thinking. It demands self-honesty.

Then the barrage of “how to” seminars, webinars, podcasts, book releases, ezine articles, etc. come at you, like a January double-barreled shotgun.

Which to choose? How much time and money to spend?

Am I a “dummy” and need to start at the beginning just to catch up or do I jump in and figure it out myself? Do I get a coach to guide me or do I wing it?

Nothing good comes to you in one sitting. Nothing good comes to you for free or in an hour to a mass audience, no matter how intensive the session, or charismatic the speaker.

It takes time. It takes perseverance. It takes effort,

It takes failures, as in crumpled papers on the floor attesting to the frustration of having to find the right voice inside you.

It takes breakthroughs in the middle of the night, awakening you to jot a note lest you forget.

Whatever that “it” is, plan for it, sketch it out, make several drafts, find a thread and weave that thread with other colors and textures into a tapestry.

Your “it,” IMHO, should be to truly take your LinkedIn profile apart and add gesturing.  Do this seriously! Make it work in early 2020 as a yearlong habit.

Perhaps I am biased. But I heard yet another success story from a man I had previously taught, when we met again a few days ago, he recognized me from a session he attended a few years ago: back than a nonbeliever; now, he tells me how he now saw the LinkedIn way chuckling he recalled I was introduced to the session as an evangelist, and his proud moment was having booked a piece of business he would have never been considered for.

How did you do that? I asked. He replied (paraphrasing): I planned, I outlined, I developed themes to define my career story. I took out that toolbox you spoke about and renovated my LinkedIn profile. I implemented SEO key words, told my narrative using the “I” pronoun throughout, attached graphics and video.

{Sound of me beaming.}

It took a lot of time, he agreed. Yes, but it was worth it, he advised, I now believe.

Deliverance for him! I am still beaming, ear to ear.

I’ll be off the blog for the rest of the year. Speak to you in 2020.

Today's LinkedIn Nugget

Signs of a problem

loverslanedeadend

We were driving along on a city street and I noticed this, so I made a quick turn, and stopped to marvel at, and snap a photo of, the confluence of warnings that the three signs formed.

A metaphoric sign of looming problems?

The LinkedIn tie-in, you wonder?

If you start renovating your profile and stop midstream, you send a mixed and erroneous message of lack of attention to detail.

If you tolerate typos or grammar issues, you will be judged, and not well.

If you leave out a major career story chapter, you break the narrative and the reader is confused, and likely leaves your profile, never to return.

If you allow your profile to petrify with no continuous news, updates, posts, articles, recommendations, or comments (and do go well beyond simpleton “likes” please!), you risk being locked in a time warp, seeming to be a LinkedInsaurus.

People read the signs you leave, knowingly or unknowingly.

Be sure they fall in love and stay in love with you. No stopping. No dead ends. 

 

Today's LinkedIn Nugget

Posting for optimal effect (part 2)

evolution1

Continuing where I left off yesterday in part 1 of this 2 part series:

Today: evolve your image of LinkedIn from simian to respected business professional.

How? It’s easy and takes little extra effort; here’re a few ideas to consider:

I always say in my sessions I can teach a monkey to “like” items on LinkedIn. You are certainly not a monkey, but a creature of habit. You are far better than that. But you probably prefer the “hit and run” speed of a “like.”

I don’t.

In fact a few weeks ago I posted here about why liking a posted item on LinkedIn is so lightweight, yet all I got was a bunch of “likes.”

Undeterred, I continue on my quest to help you gesture more on LinkedIn: to evolve from liking, to sharing, to sharing with a comment, to sharing with a comment with a URL you think lends additional value to the conversation, to a sharing with a comment with a URL with 3 hashtags to grow the audience of similarly-minded connections and colleagues and business professionals around the world.

All of this is easy and fairly fast, taking only a few more brain cells, keystrokes and time to donate critical thought to make yourself a more reliable, reputable thought leader. Ans a great habit to get into.

So don’t just “like” this post, please. Tell me why you liked it, with a URL and 3 hashtags to show your prowess and comprehension of the world we compete in.

I urge you to evolve into a vocal, visible, value-adding, upright thinker, offering your unique perspective. Because we want to hear from you as you add to the global conversation on LinkedIn.

Knuckle-draggers rarely win in this environment. 

Today's LinkedIn Nugget

Posting for optimal effect (part 1)

linkedin_success_postsI can’t guarantee you fame. That’s up to you: quality of presentation.

And I shouldn’t guarantee you success with your posts, but my fellow LinkedIn expert Rebecca Sangster Kelly distilled another LinkedIn guru Andy Foote’s work into the above slide to help you gain more eyes and engagement on your LinkedIn posts.

Try it.

Tomorrow: part 2 in your thought leader evolution.

Of course, I wish you even more success on LinkedIn. Let me hear about this when it works well for you.

 

Today's LinkedIn Nugget

Why am I not surprised?

A job seeker in the nonprofit world contacted me, saying that his time had come to finally get some help reworking his LinkedIn profile to be a better contender and candidate.

The promise of my helping another person get “unstuck.”

I whipped off a proposal to work with him: four 90-minute sessions, homework in between, and since we have over 50 miles between us, all handled by Skype or Zoom or over the phone.

“No, I hate that stuff,” he lamented, “I will drive to you.”

Strike one. Not comfortable with today’s very commonplace method of conversing, designed to save time, wear, and tear on all parties.

Being the entrepreneur, I (while hiding my lack of enthusiasm at this speedbump) agreed he could come to a neutral place nearby. After all, he offered.

My proposal was met with an email to me the next morning; “this is more time and money than I want to spend.”

OK, the money part I understand. You get what you pay for, IMHO, but I am biased in this instance.

But the time part? I always ask my clients to consider working with me as an investment in themselves. Yes, the good stuff takes time to perfect, especially if he is unwilling to go it alone. That’s what coaches are for.

Not for him, apparently.

So he will likely remain stuck in neutral, nothing force-feeding him to make a much-needed gulp and change his profile, The world progresses without him.

Same old, same old.

Why am I not surprised?

 

 

Today's LinkedIn Nugget

Back to Basics: Canva rocks!

Colorful People WallpaperCanva.com.

Go there. Open a free account. Play around.

It’s fun and if the spark of creativity in you is screaming to be released, you had better set a timer, else become lost in it and forfeit a few hours without realizing it.

I pride myself on the graphics I add to these blog posts. I work hard to find free ones and use them to better illustrate my points.

Canva allow me many thousands more to use, and to manipulate them in ways I never could before. Bonus!

So I am still learning via the tutorials how to use Canva.

I suggest you try Canva too for the next graphic on a LinkedIn long-form article, or a slide deck, or advertisement you need, or to illustrate a written piece, as I have designed above–in exactly 2 minutes…

And as previously mentioned here, it’s a great source of unique LinkedIn banners too!

Enjoy! Illustrate!

Today's LinkedIn Nugget

What’s your SSI?

LinkedIn’s Social Selling Index (SSI) is a statistic that helps you improve your reach to those you are targeting. We are all selling 24x7x365, right?

So why not go to this link and while your LinkedIn profile is open on a tab in your browser, LinkedIn will grade your SSI.

My results:

SSI

 

Analysis:

Establish your professional brand: 23.72 out of 25

I feel this is a valid marker of my complete profile with the customer in mind and acting as a thought-leader by publishing meaningful posts. Could I do better? Of course. I strive for near-perfection. I will work on this in 2020 for sure.

Find the right people: 15.69 out of 25

I work hard to identify better prospects in less time using efficient search and research tools. But I insert good common sense into the electronic mix and do not connect with just anyone. It’s a privilege to be connected to them, and them to me, so this lower stat does not worry me at all; I just do not buy the recent twist of LinkedIn’s “easy” linking. Call me old-fashioned.

Engage with insights: 14.28 out of 25

I am a bit miffed at this. I strive to discover and share conversation-worthy updates to create and grow relationships. Like here in this blog that is shared daily with my connection group. And the other-than-blog sharing with comments why this is important.

Build relationships: perfect score 25 out of 25! woo hoo!

Yup, this is vindication for the above lower marks. I work hard to strengthen my network by connecting and establishing trust with decision makers, yes-siree-Bob! This is my ikigai, my passion.

Ok, now it’s your turn. How did your SSI turn out?

Remember, it’s artificial intelligence. It may not completely reflect your own situation, as you see with my discussion above. But it’s a benchmark.

Hopefully it will help you will work to make 2020 a better SSI year than 2019.

Now’s a good time to make this part of your forward planning and time budgeting. 

 

Today's LinkedIn Nugget

13 is a good number

13

Friday the 13th. I’ve discussed it here before.

Among my fellow global LinkedIn coaches and trainers, 13th is lucky for me.

That’s because based on research by colleague Brenda Meller, I am the 13th most followed LinkedIn trainer, based on increases year on year from this time last year.

You can see my standing among so many other great collaborators here.

But it’s not about quantity, it’s about quality, in the grand view I have about LinkedIn.

It’s about Brenda and the others who care to follow me for what I am told are quality observations, notifications, and advisories that they can use to better themselves, increase business and enhance their careers. And we engage in conversation, dialog about our trials and tribulations training others on LinkedIn, and a soon-to-be-recorded LinkedIn micro podcast with Brenda.

Quality not quantity.

Loving life as a lucky, loquacious LinkedIn lecturer and loremaster.

Today's LinkedIn Nugget

New businesses: tell us how you dream and hope

dreams hope

A colleague launched his new business and hung out a shingle. A consulting business for other businesspeople seeking a better job.

He is full of dreams and hopes, now with 2 clients already, but with more to come, no doubt.

So when I reviewed his LinkedIn profile to see how he shows this second business he is operating alongside his day job, I was confounded.

No mention!

Fatherly advice from me:

  1. if the new business is missing on his LinkedIn profile, he will not be found in the search function,
  2. show both website URLs and both phone numbers in the contact details section for connections to the right place,
  3. he will not make the cut if referred by another business professional who then uses LinkedIn to see his profile, only to be confused that nothing is mentioned of this new venture.

Two sides of the same person. Two aspects of the same well-developed expertise.

Tell us how it makes sense so we grasp the concept and contact the right person.

Please tell us on LinkedIn or we won’t know.