I enjoy working with law firms of all sizes to improve their brand marketing to the business commmunity and what better place is there to do so than on LinkedIn?!
I have been working with a law firm now 5 months to bring all the partners, counsel, associates, and some staff together to better reflect on their LinkedIn profiles and mirror the firm’s hard-earned reputation.
It’s a challenge to convince some (very small percentage) and a pleasure as we tighten the focus on the profiles of the most tech-savvy of the group.
The Marketing Department is heeding my advice and brings me more to think about and resolve, with their input. Team effort as a consultant is the eye on the prize.
All good things must come to an end, I realize.
Do you know a law firm of any size (the bigger the better!) that needs my insights and knowledge? Thanks in advance for the referral.
And as an aside, this winter I will start working on the second edition of my Amercian Bar Association book. So much has changed!