Today's LinkedIn Nugget

I’d give an arm and a leg

armandalegSetting: 2004, late October, the evening, leaves falling….

Scene 1: With a macabre sense of humor, 15 years ago we bought a Halloween prank fake arm and leg–designed to shock–and locked them hanging out of my car trunk, doing so a few years in a row. One year, while my daughter and I drove in the evening to a seminar on college admissions–I still chuckle at this– someone called the cops to report us.

Scene 2: Later that evening the police called to say they had to visit my house to ask a few questions, like if this was my license number and other wasteful usage of tax dollars.

C’mon, no sense of Halloween humor?

It nearly killed my wife when she got the call, saw a cop walking up to the house. Unexpected cause and effect, believe me!

Scene 3: I came home to the icy stares and knew I was in the proverbial doghouse. I still think it was funny, absent the police call and senseless visit, which I never foresaw.

It was Halloween; perhaps the arm and leg were too lifelike. Perhaps the person reporting us was waaaay too impressionable.

Fast forward to 2019, I’d give an arm and leg for the perfect LinkedIn profile to come my way.

Nominate your all-time faves, even if I didn’t have a hand (get it?) in writing them.

I’m always looking for inspiration and creativity. Nominate yourself if you think you qualify, but you better have a leg up on the competition!

Today's LinkedIn Nugget

“Give me a deadline”

deadineWe like to be put under pressure, it seems. We need a goal to achieve. “When do I have to send this to you?”

I ask: does working against a deadline, back up to the wall, bring out your best work, or does steady progress towards that goal allow you the time to be circumspect and produce a better end result? Rhetorical, yes.

Your work on LinkedIn, like your other efforts, requires planning, outlining, drafts, thrown away attempts, and final editions. You have put in the work. You sweated just a little bit more to improve your own image, you know it can always be perfected along the line, but for this goal of telling your personal career story, why would you NOT put forth the very best you can? Why undercut your own opportunities?

I am always amazed at the comments I get when coaching even very intelligent, accomplished professionals: “Well, it’s not the best I ever produced,” or “What do you want me to say here?” or “I need your help to polish this a lot more.”

Actually, the third comment is at least a plea for expertise. The first is resigning oneself to mediocrity, the second allowing another person to do the driving.

My advice: work steadily, work when you are freshest and most creative, make several drafts and keep them all, highlighting the best in each and knitting these “best-ofs” together into a tapestry.

You can, no you MUST, do that for yourself.

Not for what I want, but with some help from a coach like me, we can make this more than 51% your effort, and I bring up the rear.

Just meet me more than halfway, please. And not at the last minute.

Today's LinkedIn Nugget

Back to basics: the big reveal

why_superman_magazineNo, I am not going to reveal something that you do not already know about me on LinkedIn.

You are. Because you held back being yourself in your current profile. Perhaps it’s because you are stuck. You need to work on that.

Then once the fear is overcome, after a large-scale renovation of your LinkedIn profile, after culling through and removing connections you don’t really know, after all that work to make your career story read as interesting as you really are, you need to tell your connections and followers that you have a new profile to show them.

Yes, like a big reveal on those TV home flip shows or after the renovation in home magazines.

Ta-da, you say in effect, have a look at my new profile and let me know what you think,  and if you see a new skill that you really know I possess and have demonstrated directly in my work with you, dear reader of my new profile , please endorse me.  Tell me if you think I could expand on something that you see in me that I am too subjective to offer in my narrative.

A little help from your friends…especially those who know you well enough to tell you what they really think, then take to heart their constructive criticism.

More eyes on the LinkedIn prize: search by others, and exposure to them that you are a viable candidate for that piece of business they may consider you for.

Be open, honest and humble. Tell why.

Today's LinkedIn Nugget

Be what you aspire to be: on encore careers

next stepI have to admit, this article in the NY Times today depressed me.

The 2 quoted interviews were from baby boomers who seem resigned to accept less than they could aspire to as encore careerists.

Yes, ageism is a threat.

But it is up to the candidate to improve his or her own lot and use every tool to shine in the career marketplace.

So what did I do? I looked up the interviewees on LinkedIn.

  1. Dave, you have no LinkedIn profile, at least that I can find via the multivariable search on LinkedIn, so I won’t accept your absence as an excuse for not finding a job more aligned to your needs or capabilities. Do you truly want to do better than driving a car? You have damaged yourself, which is unfortunate to say the least! As I say, if you are not on LinkedIn, you do not exist. How else can we find you and learn more about you? You don’t give us a starting point, so get out of first gear.
  2. Gary, if you are presenting yourself poorly on LinkedIn, it stands to reason you are not finding positions on LinkedIn and other places, which is sadly self-fulfilling. Why? Your LinkedIn reads like a resume; It’s probably is a copy-paste job from your resume. You provide no contact information. Isn’t it a better idea to explain your aims and goals, based on past skills and experiences, thus, enticing the profile reader to know more about you than the boring bullet points and factoids that you can only hope will stick on the proverbial wall, and to be able to easily get a hold of you?

To which I say again, Dave and Gary, make yourselves amazing-er on LinkedIn and attract the reader/hiring manager/recruiter to inquire further about your creds as they read down towards the bottom of your profile, as far as you can interest them. You must do better. Or languish. Or drive a car for a living.

Interviews will be more insightful, you will be more memorable, and you use the powertool called LinkedIn for purposes that you should already be aware of.

Providing you read my blog, or I can coach you….

Today's LinkedIn Nugget

Tethered, like a space walk

spacewalk

I am inspired by the first all-female spacewalk last week. {I looked for a picture of the two of these brave glass-ceiling breakers tethered to the space vehicle but could not find one.}

The tethering I am alluding, LinkedIn context, is the tendency to keep saying the same safe thing, verbatim, over and over again, or worse, to say little and expect the reader to aimlessly float with you in outer space, tethered to you by the bare minimum you actually offer in your profile narrative.

A spacewalk is fraught with risk, but the reward of a job well done is the goal.

Yes, be connected to the reader’s needs to know more. Share the vital lifesigns that you are a partner worthy of consideration. Breathe the right mix of oxygen with the casual reader to keep their attention and not let them pass out from boredom.

Soar above the competition’s lower foothold. 

Today's LinkedIn Nugget

One of the fastest hours in my life

sparklers1Get on a podcast with Alice Aspen March and the sparks fly, in the very best way.

aliceaspenmarchThis great-grandmother is a podcaster, author, speaker, savante, commentator, observer, in sum, an expert in her field(s), and a really warm, embracing, lovely person whom I met at a networking lunch. I’d say that was a good investment of my time!

A couple of weeks later when she asked me to join her as a podcast interviewee on her show “The Attention Factor” I was flattered!

{Yet another reason to get out and in the “mix” is that you never know where great  connections come to you and how they develop!}

I prepped by listening to her last 3 shows (2 of the interviewees I already knew, confirming my belief that all great people already know each other!), sent her my bio, links to my books, ecourses, and blog, and was ready for the fun to ensue.

You cannot help but be electronically hugged by her, and she made me, a LinkedIn nerd, feel like I could pontificate on how to get attention on LinkedIn in a noisy electronic world, my specialty, that happened to dovetail well into her overarching theme of attention in today’s world.

The link to the hour-long podcast is here: https://www.spreaker.com/user/bbm_global_network/why-your-attention-matters-show-28. Have a listen. The hour felt to me like only 5 minutes had elapsed, I had so much fun! And did we laugh!

Following my own advice, I had posted on LinkedIn that I would be on her podcast before, during and after it was broadcast and permanenetly attached it to my About and Publications sections on my LinkedIn profile. Remember my video about doing this? (I also added it to the About section because it is not job-specific but a good elevator pitch–ok an hourlong elevator pitch–about me general!)

Thanks, Alice, you are an inspiration, a new friend, and and I am proud to include you among my excellent colleagues.

Today's LinkedIn Nugget

On rekindling old connections via LinkedIn

puzzlepiecesI placed an update on LinkedIn with details on a public session I would be doing in a week. Just for the FYI aspect–a marketing marker to my LinkedIn connections, for the sake of being seen as a continuing social media thought leader among my peers.

A few “likes” and then a comment from a colleague I had not seen or spoken to but keep tabs on, with his atta-boy to me:

Wish I was available. How are you????

Well after all these years I didn’t just type back “Fine, having the time of my life.” Nope, I picked up the phone and we chatted for 15 minutes and agreed to grab a coffee soon in the city.

What we really did was rekindle a great relationship and we will refresh it face-to-face.

He will e-introduce me to 2 of his colleagues who may want to learn about what I do and why I do it. We referenced names of people that we know in common, and I stand by my adage “All the good people in the work know each other.”

So you see, a shared item on LinkedIn can revive the older, wiser, and richer relationships.

You just have to be active and in the moment as a network brand marketer.

Use the phone when it makes the most sense as the best tool in your marketing toolbox.

You can do it too.

Today's LinkedIn Nugget

Back to Basics: there’re seats at my connection table, but you have to earn them

I am always in favor of meeting great people and nurturing a new relationship.

But I do not break proverbial bread with just anyone. I do not welcome strangers to interrupt my conversation with my valued and interested colleagues. And I do not cherish relationships that go nowhere despite my energy and effort.

So once again I am pontificating that a dull, uninformative connection request, no matter how amazing you think you are or a mutual connection says you are, if you don’t intelligently introduce yourself from the starting blocks, don’t ask or try to sit at my table.

I have over 3150 other great colleagues to nurture and you won’t keep up with us if you start that way.

Snarky, huh?

I implore you to be original. Be smart. Be professional in your initial connection contact.

Makes sense, doesn’t it?

Today's LinkedIn Nugget

Wooden or well-polished on LinkedIn?

You put forth your image to the casual and attention-deficit reader.

You choose the best grain to pursue your message.

You refine the impact and apply the final polish to make it shine.

But are you rough around the edges even though you worked on the surface? People notice.

Are you also smooth and is the “feel” pleasant? You have to be tactile.

Did you apply the sealant to clinch the deal? You have to repel damage with a good coating yet be seen clearly through it.

Are you sure you show yourself in the best light? Your profile has to be supremely polished.

And everything you say and gesture on LinkedIn after you perfect your profile counts too.

Apply elbow grease and make your profile a piece of art.

Be well-polished as a eligible and worth business partner. Be yourself.

Today's LinkedIn Nugget

One price your entire life. Really?

authenticity-924569_1920If you toss and turn awake in the middle of the night there’s a game show host pitching ads for a life insurance to older people and he promises their price will never go up. Ever.

Around here the cable company has gone toe-to-toe with the major cellphone providers and promises your service price will never go up if you act now. That’s an empty promise since technology prices are going down with time. So I beg to differ. I don’t buy it, literally.

You’ll inevitably get less for the same price into the future. I spoke here about a month ago how a half gallon of ice cream is not a half gallon. I spun that from the POV of telling your entire career story on LinkedIn. I did not mention the added surprise of prices going up; you can count on that. But you get less since inflation ultimately rules and smart packaging makes it look like you are getting just about the same for the same money. But you’re not.

Gasoline is not 29.9 cents a gallon any more. You still get a gallon, but it costs more. Milk and eggs and paper and pens and cars and insurance all cost more than they did a few years ago.

{And as an aside, if you prepay for a premium subscription on LInkedIn for a year, they do not refund you if you need to cut it short (job change that no longer requires that LinkedIn product, etc.)}

Period.

So don’t believe everything you read.

But if I read your profile on LinkedIn and I can’t believe what I see, I leave you in the dust. The dust? Oh, that’s free, as much as you want, from me to you.

Be honest and forthright in your LinkedIn profile. No exaggerating or distortion of facts. The truth and nothing but the truth.