Today's LinkedIn Nugget

2 new Presidential candidates announce their bids

Author’s note: In the last Presidential election, I analyzed the LinkedIn profiles of the declared candidates from both major parties, one by one (or if needed, multiple at a time) as they announced. My analyses were rolled up and published on February 16, 2016 in an inc.com article.

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So far, two candidates for the Democratic nomination have declared: Richard Ojeda, the West Virginia state senator and US Representative John Delaney from Maryland.

My analysis of their LinkedIn profiles:

Richard Ojeda needs to update his profile which currently shows his candidacy for the legislative position he currently fills since 2016; he lacks a banner and a headshot. However, as recently as a month ago he posted a new update to his over 500 connections, and commented, shared and replied to other posts as well. So he has the inclination to use LinkedIn as a method of communication with business constituents but needs to polish his brand and narrative to let us know more about him. I’d suggest a total renovation and if his social media crew uses the Hillary Clinton comments I made in the Inc.com article as a basis, he’s go a long way to beat out the rest of the competition, announced and unannounced (yes I’ve done my homework ahead).

Rep. John Delaney, the most recent announced candidate, is totally absent from LinkedIn.  Someone created a “friends of” company page on LinkedIn in 2012 but it’s an information page that points to the campaign website. Ahem, your staff has some work to do.

Donald Trump is still conspicuously absent on LinkedIn.

Two Dems down, how many more to announce to be number 46?

A recent article on CBS News’s site spoke of possibly 26 more. Nothing is ever cast in stone until the Democratic convention in 2020. Only one will make it.

LinkedIn is one important way to communicate the ideas and narrative as a great candidate, as CEO of your campaign.

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Today's LinkedIn Nugget

It now takes skill to endorse someone’s skills on #LinkedIn

thatwasgoodBravo, LinkedIn for taking a major step to preclude the all-too common, easy way that some well-meaning connections endorse you for all (or far too many) skills, whether they know you possess that skill, or not. LinkedIn made a smart change to thwart these mindless endorsements.

Background: it’s become evident to me that LinkedIn is thinking harder about making our skills more searchable and realistic. And as I teach at professional practice firms and at bar associations, this reliability quality is becoming a major point of assessing what I call our “truth-in-profile.”

What’s changed and how does this new procedure work?

Let’s say you want to endorse a connection for her skills in social media. {and this part you should know: find her on LinkedIn, open her profile, scroll down to her skills and open her listed skill in “social media”} and you will see:

newLIskillsendorsement

Being honest here, grade her for that skill, then you select from the drop down box how you know her for that skill (be flexible here as not all relationships will fit tidily), then you submit your skill endorsement. She gets a message and an email saying you endorsed here, and hopefully, she will thank you for the kindness.

So what if the response is anonymous and not shared with the recipient? {Perhaps one day LinkedIn will share this with the endorsee.)

This is enforced behavior modification for (what I call) “promiscuous” endorsers. Easy, and still fast but requires the endorser to work and think a bit more, and be forthright in identifying the quality level and way he or she knows you for your skill.

I suggest you take a hard look right now at every connection who has endorsed you for every skill to date, and determine if (or not) you want to leave them as an endorser, or if they should be culled out.

My charge to you: maintain a high quality reliance a reader will have when perusing your profile, skills included.

Today's LinkedIn Nugget

Need a mantra?

mantra

Yesterday I spoke about renovating your LinkedIn profile and how timely it is at this point in the calendar cycle.

A mantra can be an easily-envisoned repeated guide to get you to LinkedIn karma, and let’s explore these steps.

Repeat after me:

  • Inspire: get inspired, show it and you will inspire others. Think about how you can inspire prospective clients and referral partners.
  • Dream big: always appear optimistic and rosy, even if  dark clouds seem ready to open up on you. Be a bright light to inspire (there’s that word again) others.
  • Create: take that inspiration and big dream and create a woven tapestry of your career story, unfolding daily, with the excitement of what the next moment may to bring; be infectiously creative.
  • Get busy: you have to get started, so why not now? Stay busy and get it done. Rework it, tweak it, show it to others to critique, and you have created a masterpiece of  you as a brand. Then strut that creation top entice others to bask in your glow.

Inspire, dream big, create, get busy. 

Ommmmmmmmmmmmmmmm…

 

Today's LinkedIn Nugget

Renew to renovate to refocus

renew

Everything needs a facelift every so often, just to keep up outward impressions and more importantly,  perceived reliability.

This sign hanging in a hotel in NYC is one new aspect of their renovation, noticeable on the way to the elevators to the guest rooms. New decor, with a message to come down the next morning refreshed and renewed.

It got me thinking about my exhortation to renovate your LinkedIn profile. I am still doing that too, so I expect you need to as well. Yes, it takes work, but it’s an investment in your brand.

Perhaps you need to add a metaphoric fresh coat of paint, updating older information you posted before, demonstrating your progress and ongoing career story.

It might be that your profile is so tired that you need to tear the walls down, yank up the floor boards and gut the whole thing. Yes, I can hear you moan, but I counter-moan that you know you need to do this, so nip away one piece and one section at a time, thus creating a beautiful newly renovated profile.

Renewal at holiday time comes at a point in the year that allows us to refocus on prospects for the next day, the next month, or for the next year.

My advice: repaint, renovate, renew now and in January you can hit the round running. 

Today's LinkedIn Nugget

More skillfully assessing others’ skills

And we’re back after the holiday. I hope yours was restful.

Look what I found during the weekend that you want to know about:

I searched for a connection to read his profile. As I scrolled down, I was asked a question by the LinkedIn statistical gnomes:

sklllstats1

Interesting.

I wonder how many people will click the box for his/your/my top skill, how LinkedIn selects these 4 “top” skills and what they do with that data from the responses.

So I clicked “learn more” in the graphic:

skillstats2

OK, I get that we live in a data collection world. And we can rate by yelp, star, and thumbs-up on a lot of services and products. But on skills?

You already know my love-hate with skills and endorsements.

This additional information doesn’t go to the person you rated, just to the amorphous LinkedIn data cloud. So if the rated is not getting feedback from the raters, what’s the incentive to offer input to top skills? Will the quality of these ratings be reliable? They already are not…

And, as the mind races: who uses it? How? Why?

I need more information, please. I wish I had an answer to these obvious questions.

I’m all for LinkedIn improvement.

LinkedIn, if you are reading me, just share the good stuff with us, please? Maybe one day you will. 

Today's LinkedIn Nugget

8 things to thank #LinkedIn for (2018 edition)-part 8

c2cturkeyI write this article every year and the LinkedIn changes I deem worthy of comment from one writing to another are really quite amazing. For my non-USA readers, any day is a good day to give thanks but in the USA we choose the third Thursday of November. Tomorrow is Thanksgiving, and I have now released one thing to be thankful for each the past 8 days.

Finally, and most deservedly of all, thank all of you 3041 times (as many as my LinkedIn connections) but not counting my 3700 plus LinkedIn followers, for being there to read my postings, comment and share them, and for offering advice and answers when I ask. As I always say, “my network is my net worth” and you made my work so far this year, so rich and so rewarding in all my business pursuits.

I wish you all a bountiful and happy Thanksgiving.

I’ll be back on Monday.

Today's LinkedIn Nugget

8 things to thank #LinkedIn for (2018 edition)-part 7

c2cturkey

I write this article every year and the LinkedIn changes I deem worthy of comment from one writing to another are really quite amazing. For my non-USA readers, any day is a good day to give thanks but in the USA we choose the third Thursday of November. Today marks 2 business days until Thanksgiving, and I will release one thing to be thankful for each of the next days before the holiday.

Thanks LinkedIn nonprofit professionals (and all other professionals) for embracing the currency of conversation, social media education and business ideas engagement that LinkedIn is, and is becoming to medical professionals, to teachers at all levels, and additional industry groups that never before saw its merits. In an increasingly global interactive world, the possibilities are endless. Keep nurturing your profile, feeding your connections and group members, and you will further blossom new opportunity! How’s that for optimism?

Today's LinkedIn Nugget

8 things to thank #LinkedIn for (2018 edition)-part 6

c2cturkeyI write this article every year and the LinkedIn changes I deem worthy of comment from one writing to another are really quite amazing. For my non-USA readers, any day is a good day to give thanks but in the USA we choose the third Thursday of November. Today marks 3 business days until Thanksgiving, and I will release one thing to be thankful for each of the next days before the holiday.

Thanks LinkedIn, for being a great partner pre-agreeing to the premise and outline of ideas in my newest book which became a 2018 reality I self-published.

May I suggest either of my 2 books on Amazon for those of you looking for a unique holiday gift–zero calories and it won’t be regifted—but it will help them remember you as a generous, collaborative friend! It’s me talking to the reader about how to make your brand better using LinkedIn to express why you do what you do.

Does that sound good?

Today's LinkedIn Nugget

8 things to thank #LinkedIn for (2018 edition)-part 5

c2cturkeyI write this article every year and the LinkedIn changes I deem worthy of comment from one writing to another are really quite amazing. For my non-USA readers, any day is a good day to give thanks but in the USA we choose the third Thursday of November. Today marks 4 business days until Thanksgiving, and I will release one thing to be thankful for each of the next days before the holiday.

Thanks, everyone for continuing to keep the discussion on LinkedIn nontoxic and nonpolitical in an increasingly polarized tribal world. It’s a credit to our professional community that we maintain such high quality and appropriate business conduct in the global LinkedIn conversation. Join me in calling down political noise on LinkedIn, please?

Today's LinkedIn Nugget

8 things to thank #LinkedIn for (2018 edition)-part 4

c2cturkeyI write this article every year and the LinkedIn changes I deem worthy of comment from one writing to another are really quite amazing. For my non-USA readers, any day is a good day to give thanks but in the USA we choose the third Thursday of November. Today marks 5 business days until Thanksgiving, and I will release one thing to be thankful for each of the next days before the holiday.

Thanks, LinkedIn, for revamping Skills, allowing my connections to attest to my skills as I demonstrate them in my work. But the artificial section titles you created In Skills and the way you sort my skills into those sections is really wonky so perhaps you can give us a say in how this works on our profiles? Hmm?

Thanks to those who have endorsed my skills.