Today's LinkedIn Nugget

Sending mixed signals on #LinkedIn?


They sell these carved wooden bears in Vermont. One contradicts the other, sending a strong signal.

So it is with LinkedIn.

One strongly written experience juxtaposed among others with less impact sends a mixed signal.

One skill with a lot of endorsements alongside the skill we seek in you with a few endorsements also muddies the waters.

One lame recommendation among others with more enthusiasm is like a stain on your shirt: the reader will only see the imperfection.

Repetition, typos, poor grammar, immature syntax, and mismatched formats discredit a professional whose work is predicated on being detail-oriented.

See your profile as a unified whole. Take time and make it reflect well on the professional you really are.

Happy Labor Day weekend. See you back here on Tuesday.

Today's LinkedIn Nugget

A thought on how to make a #LinkedIn skill endorsement become a recommendation


Some skills we possess come from the “school of hard knocks” as my father used to call it.

Resilience and balance come from the ever-moving rocks under our feet, attempting to dislodge us, but with practice, we root ourselves despite the shifting.

Skills on LinkedIn you self-identify are perceived as weak unless people who actually know you for them can endorse you for them.

Going one step further, ask that connection who admires that skill and seen you in action well enough to commit a recommendation to writing, citing a situation that you demonstrated your prowess.

Bang! It’s that much more impressive when someone tells how well you do one small piece of the why you do what you do.

Today's LinkedIn Nugget

Reach out, check in, use #LinkedIn

person holding a green plant
Photo by Akil Mazumder on

A connection started a new job a few weeks ago.

I reached out on a LinkedIn message to ask how she was faring. To say the least, new jobs can be disorienting, especially after spending a long time at her previous employer. A little note to check in goes a long way.

Fine, she responded, and learning the ropes. She told me about a project she was now working on and I was able to refer her to a recently published study on that very topic that I had included in this blog a couple of weeks ago.

Her immediate reply:

Oh this is great. I will definitely check it out.  Thanks Marc!

Luck? Yes, perhaps. But it’s more.

Nourishing the relationship with LinkedIn as the medium (as was spoken of yesterday right here on this blog) is more rewarding than luck. This took next to no time on my part, an investment in our connection. 

She can now flourish even further. Nice feeling. 

Today's LinkedIn Nugget

Nourish2flourish on #LinkedIn


Not a riff on my company name connect2collaborate.

But the title makes sense, right?

Nurture all you come in contact with, from the start.

Keep it going.

That’s an idea to ponder and implement from me to you, and not just once but continually, and I suggest you make it more than just a part of your social media, (and your life in general, if I may):

  • Do you nourish yourself with reading and sharing great material you see on LinkedIn? Your connections deserve your comments and insight, even if you didn’t write it yourself.
  • Do you openly share your own thoughts and comments with others in updates, comments, and long-form LinkedIn articles? Spread the goodies.
  • Ahem, do you share your blog on LinkedIn too? You should be seen as a thought leader.
  • Do you congratulate others on work anniversaries, accomplishments, promotions, and job changes with more than with LinkedIn’s the boiler plate language? Same with how you approach others to connect to them: tell them how you can help them.

Nourish as the collaborative relationship grows.

Flourish together as trusted colleagues. 

You gotta!


Today's LinkedIn Nugget

Office hours on #LinkedIn

openThere’s a bank in town open 7 days a week. There are businesses that come to solve a problem at your home or office 24/7.

Turning that paradigm, when I went into business for myself 17 years ago, I vowed always to be available to my clients.

Because business is global and knows no banker’s hours.

And because nonprofit galas sometimes (luckily rarely!) wind up late Saturday nights and just sometimes a donor’s credit card payment presents a challenge. And I have texted to step out of a Broadway Sunday matinée to consult with my tech partner, whose service texted him to also step out of church at the same time, just to be sure that there’s no compelling issue we need to handle right then and there. because we agreed with each other that in some cases we need to do that. Because we market ourselves to being available by cellphone to our clients, anytime they need us.

And in the worst-case scenario, fraudulent online transactions do occur on Saturday night at 2 am of a holiday weekend. Vigilance!

And (for that LinkedIn twist), because businesspeople look at your profile at any time of day or night, whether you know it or not, at their convenience, not yours, so your profile better be your first, fast, and best electronic foot forward as a calling card!

Hint: Listing your cell phone number on your LinkedIn contact information offers that sense of accessibility, that calm in a client’s storm, that facet that makes you different, approachable, better.

LinkedIn is always open and you need to be open as well to scrutiny as a serious business partner.


Today's LinkedIn Nugget

Rowing the boat in the same direction


Rowers know this: it has to be a concerted, organized, times effort to make speed in the right direction. Team effort.

One person (or moose) out of synch messes up the rhythm, the flow, the direction.

So you should be aware how you, and your colleagues, appear to the casual reader of your and their LinkedIn profiles.

If you have any voice in this matter, be sure to sway the readers’ impression that you are part of a well-oiled machine.

Then they respect you, plus your colleagues, as a well-regarded organization as a whole. Larger than the sun of its parts.

After all, who wants to do business with an organizaiton with even the slightest confusion?

Today's LinkedIn Nugget

I see it differently


I sometimes see things differently than my peers.

Metaphorically I see reflections of light and shadow, prismatic colors that others might not.

I opine and compose my thoughts into useful and reorienting observations. Now, hundreds of blog posts, LinkedIn long-form articles, and 2 books, I see the light in the forest in new ways and I relate them to you here.

One such realization: I find competition is not evil, although it sometimes can appear that way. Rather, collaboration with a perceived competitor opens my eyes even wider. I finally realize that competition + collaboration = “coopetition,” a very healthy and self-growing experience.

From my book, an excerpt on the topic of coopetition, (from which I have excised the word “nonprofit” to make it more useful for all readers):

There’s a sea of other professionals out there whose work in other organizations is similar to yours. Social media is built on the premise of pay it forward, strangers helping one another. Not so much in business, more likely on LinkedIn. I call this “coopetition” and suggest you try it.

You can tap into these pros individually; the best way to find the right ones to collaborate with and gain the benefit of their experience is through leveraging referrals from your existing LinkedIn connections.

Ask the connection to introduce you through LinkedIn to make this smoother so the other party has a chance to review your role and credentials within the context of a mutual contact. Send a LinkedIn message or email referencing your LinkedIn profile URL and secure a date and time for your phone conversation.

Before you contact the referred competitor, ask the mutual connection how they plan to refer you. Pursue this so you understand how you are perceived; where is the common ground? Review the target’s LinkedIn profile, their company profile page, its website, and its Facebook page. Be prepared when you contact the competitor to make the time efficient and well spent.

(All this sounds obvious, right? Not everyone adheres to simple etiquette when introduced, so I mention this to remind you of some old-school ways that still make a difference.)

Have the competitor’s LinkedIn profile page open on your screen when you call. It’s more natural for speaking, using cues from their past, present and future to work into the conversation. Make it a great call. You never know where it may lead, if not immediately, then down the road. Follow up on any open items that were discussed and agree on a timetable for exchanges. Adhere to the agreed time to deliver and enhance your brand of reliability.

A thank you email or message via LinkedIn is also in order. Be sincere and warm.

Finally, if you feel the other person may provide additional connectivity and benefit (and it’s a two-way street!), invite him or her to connect to you on LinkedIn. Send a personalized invitation to connect, reminding how you met and when and what you discussed, providing context, in case they do not open your connection request immediately.

Coopetition is one way to make valued connections outside your organization that you can tap into as needed. Expect to reciprocate; offer to do so, as well.

Pay it forward, even if you are always busy. Share the wealth of knowledge in special purpose personal learning networks on LinkedIn.

Coopetition is a reflection on your maturity and self-confidence as a professional.  Embrace it. Speak about it on LinkedIn. Demonstrate your desire to use it to improve yourself. Be a thought leader. It has already led me to amazing collaborations.

Today's LinkedIn Nugget

Pathfinding via #LinkedIn


If I obeyed orders and followed the pack, I’d already have retired as a corporate banker. Many of my fellow trainees from my year have.

Not that anything is wrong with banking. It just wasn’t for me.

Neither was corporate finance.

I strayed into entrepreneurship to see if I could make my mark. I did, I believe, create a clearing in now 2 business areas (I call myself a multipreneur) which, by the way, is also straying from the typical mono-business entrepreneurial path! Because I wanted to, I saw the opportunities. I tried, and I can. I dared to find my niches(s). It was a journey, and it still is. It took long hours, 17 years so far, some frustration, elation: yes, a rollercoaster ride.

So adding a twist to the graphic, I followed my own path and now tell the story on my LinkedIn profile.

I explore new tangents from that path to see where they lead, via LinkedIn. Some new connections make me stray a bit as I grow and some make me return to my original destination. But you never know until you open yourself to possibilities.

Do you show your own personal path and the story that took you to it, the past, present, and future on your LinkedIn profile? Do you expand your reach: cautiously and methodically, not promiscuously;, with LinkedIn as well?

You need to.



Today's LinkedIn Nugget

Did you become “extinct”?

architecture bones building city
Photo by Pixabay on

(Didya notice the new look of my blog and website? I had to update and stay relevant and easy to read. Evolution is a great thing. Hope you like it!)

Is your profile on LinkedIn, among all the other social media platforms to service, petrified in another time era?

Does anyone visit it to ogle or do they keep moving on to a more interesting specimen?

Is it extinct, and turned into a buried mass of bones, only to be unearthed by someone who is indeed lucky to actually find you deep in the muck?

Or is it up-to-date up-to-a-certain point, then lacking any signs of intelligent life?

Well, if any of these ring true. you had better perform CPR and get it breathing and invigorated again.

Or lose opportunities you never know you even had access to!

Don’t delay. Another meteor could be coming our way!

Today's LinkedIn Nugget

#LinkedIn Groups: change is now at hand

changetogroupsComing soon to a computer or mobile screen near you!

In early September, LinkedIn will unveil the big change to Groups that they whispered about when I visited their NYC HQ in June.

Change is good, in most cases. That assumes the Group managers do their job well and keep the group vibrant (as many do not!) I admit to being a lax manager of my Groups. I promise to do a better job!

Here’s a glimpse of the changes coming to us:

  1. Access to Groups will be integrated into the desktop and mobile LinkedIn page, not a click of a separate icon to access, so you no longer will need to depart the page you are already on. Good.
  2. Auto-generated email communications, including email digests, announcements, and automated templates, will be discontinued. Good, my email box is full enough.
  3. Moderator roles in the group conversation are being eliminated to become a more free-based forum that Groups can be, optimally. All group members will be able to post and comment without prior approval. Let’s strive to be totally professional!
  4. You will be able to see threads of conversations and be able to edit posts and comments. That’s new and helpful in a protracted conversations among Group members, but I don’t see that often. But, OK, we can now discuss better.
  5. Let’s share native videos, multiple images, and rich embedded links. Hurrah! I needed that a long time ago.
  6. Finally, more details (so far) can be found on the Help Center page.

These changes will be layered into LinkedIn around the world slowly so be patient, and stay tuned…change is good, right? And change is something you can rely on happening in LinkedIn.