Today's LinkedIn Nugget

Your #LinkedIn profile should change with you: part 1 of 2

change

Your career journey is not always clearly mapped and degrees of unpredictability are inevitable and IMHO, to be embraced in today’s business environment.

Yes, folks, change is good.

I started writing and realized there was so much to say that it works best in 2 parts (this one is job-related and tomorrow’s is more specific to entrepreneurs)!

That means your LinkedIn profile needs to keep up with you and you need to keep us up to date when:

  • you change your job: while you are updating your Experience section with your new position, don’t forget to show the end date of your previous job on LinkedIn (note to HR execs: make this part of the exit interview)
  • you change jobs and/or industries: your skills (and endorsements) stay with you. Your accomplishments are worth showing even though you changed to a new industry. Keep in mind some corporate positions are industry-agnostic, if that is a word, and your expertise is required in any company no matter what its industry is. You may have to reword parts of your profile for more general acceptance and admiration by readers in all areas of work than it once was in your field. That’s your call. Remember readers come to your profile from all over, all disciplines, all needs.
  • you relocate in a move:
    • work the keyword search on LinkedIn: to mention that you are relocating to both the “greater x area” and specifically to “y city” in your headline and summary ahead of the move
    • work the move: seek out the “movers and shakers” in that area via LinkedIn search, or join a Group that has business networking int hat area, pre-introduce yourself to the Group manager and request that you be able to join that Group once you apply via LinkedIn.
  • you are promoted: now is the time to take a higher-altitude look at your LinkedIn profile work experience and reword it to show your trajectory in the same company. Rather than showing your specific achievements in each position along the way, show why you were promoted: based on your capabilities, your developed  expertise, the reasons management elevated you. Don’t worry–it’s ok to tell us. This change is certainly something to be proud of and you need to say in your own way. Just be sure the reader is convinced that you earned it, no matter how you say it.
  • you are between positions: layer “looking for next opportunity” into your headline on LinkedIn, and work in language that you are “actively pursuing the next critical step in your career” in your Summary. It’s OK; we’ve all been there and survived. You will too, so embrace the change in your status and be upfront about your enthusiasm to move on and up.

There, another multi-faceted LinkedIn Nugget to chew on as the inevitability of change permeates your professional life. Continued tomorrow…

 

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