Today's LinkedIn Nugget

Egad, you’re boring on #LinkedIn!

 

boring (2)

I run into this all the time.

Professionals involved in really amazing work.

But when it comes time to tell the world why they do what they do, they fail. Miserably.

I read the caller’s profile for an interminable few seconds and then ask her what’s the¬†passion in her work? Where’s the drive to help others? And for goodness sakes, why oh why did sh copy-paste your resume?

It’s unusual for me to be able to ask a prospect directly. If I get to speak to him/her, I gingerly ask the same in different words, but to let them know there HAS TO BE more to what makes the mind and heart tick.

If I do get to coach him/her, no one leaves session #1 without knowing why he/she must renovate the personal profile down to the studs and rebuild, and where to start, with a building plan.

If I get to teach in a group session, I know I got through when I get an email afterwards saying (real story!)

I came back to the office and looked at my Linked In profile and was properly horrified.

Incentive to improve: mission accomplished. One down, millions more to convince. l will keep beating the drum so no one snoozes!

 

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