Today's LinkedIn Nugget

#LinkedIn for #Nonprofit #Professionals

pexels-photo-206585.jpegI am pleased to advise you that I am underway with the editing, production, and self-publishing my new book “You, Us, Them” a LinkedIn marketing concepts book for nonprofit professionals.

From the last page of the book:

You: one person making a difference, telling us what’s dear to you and meaningful in your work, as only you can. Appear the best you can be on LinkedIn, approachable and active, so we can cheer you on as you achieve your next milestones. Be sure your profile fits within the thrust of your employer’s brand.

Us: the power of the group’s coordinated message, inspiring and successful. The message to the business community on LinkedIn must be on-point and concise, everyone in the organization showing a side of the mission in their individual profiles, with no weak links.

Them: observers you have yet to invest in your cause but are available to you to research, selectively market to, and when inspired by your cause, offering you their expertise, time and/or money. On LinkedIn, they are business people: attention-deprived, fickle consumers, and return-on-investment-driven. Appeal to both their intellect and their emotional desire to help, as we all pay it forward.

Are the three incompatible? Not if you work on it using the concepts I showed you.

Cohesive? Certainly, this will take work, but it is attainable. Feed and cultivate it continually. Collaborative? Ah, the best of all worlds, all three rowing the boat in the same direction.

Although I will soon be shouting about it from the rooftop, you do not have to feel compelled to read it there.

More later as this project marinates and matures.

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Today's LinkedIn Nugget

Act now; get 30% off!

aba_book_cover_2 up.jpgAt the close of business 2/28/18 (tomorrow) the 30% discount expires for my book “LinkedIn Marketing Techniques for Law and Professional Practices” (found on the last page of the brochure); yours when you use promo code YR17E. Order here.

On May 1, it will be on Barnes and Noble. Not at this type of discount.

And it is available now on Amazon, although not officially until June 2, and if you add in the shipping to the lower price, that equals the list price.

A lovely mother’s or father’s day gift…Get it at 30% off and make someone 100% happy.

 

Today's LinkedIn Nugget

All the #LinkedIn world’s a stage

stageThanks William Shakespeare, as I do like it, and I am sure you would have a great LinkedIn profile if you were with us today.

Show business is just that, a business, and it has branding and marketing needs like every other industry.

And its players have roles and parts to play in each act.

In some cases, plays step out from the usual; I saw “Amy and the Orphans” this weekend, which features the first Down Syndrome actress (and in matinees, actor) in a lead role on- or off-Broadway.

For my NYC readers, go see it. For others, when it comes to your city, go too.

OK, the LinkedIn connection? Actress Jamie Brewer is superb making the point throughout and winding it up well in the last scene, that she can do anything. And does. She is not stuck.

So can you get unstuck, and I will save you the parallels between you and her, between her industry and yours, between her capabilities to stand on a packed house stage and deliver each emotion and convey the impact of this play and your ability to act on your business stage and project the right image and deliver your “why”.

Last week I spoke at a session attended by highly educated alums of a prominent university. At least those who spoke those immortal words, “I need help with my LinkedIn profile,” were honest when I went around the room before I spoke to gauge the audience. Indeed, they know their craft, speak and deliver it well, but the lizard brain in them hisses “I can’t” and prevents them from writing the dialog of why they do what they do on their LinkedIn profile.

Some are so stuck the can’t get started!

Enter: evangelist speaker, teacher and coach. As I say: I am a LinkedIn coach to the stars because everyone is a star when I am finished coaching them.

Their encore role is to get coached and get un-stuck. And then deliver the right lines to the right audience.

Jamie, thanks for the inspiration that we can do anything we try to do.

Ah the play’s the thing! 

Today's LinkedIn Nugget

Coaching coaches on #LinkedIn

coachingI will start out by saying that I have a passion for helping people do better for themselves. Coaches included, because in turn they do better for their coaching clients.

And it’s rewarding to see their gratitude for showing a new way of looking at facts and images and gestures in their careers. In other words, getting them unstuck, moving and thriving to show their success.

It’s not always easy and some coaches cannot be, or certainly do not want to be, coached. But those who do embrace this exercise are enjoyable to transport and accompany. Indeed I learn from each one of them. The other day I started coaching a coach, referred to me by another coach, and it went swimmingly. He lapped it up.

And while some coaches can intimidate me, I often kick myself for letting that happen. Like the time I spoke in front of a roomful of professional speaking coaches. At the end of my session I was highly complimented by LinkedIn recommendations of my method and quality. Silly me for being intimidated, but we are all vulnerable mentally!

So coaching is not the job of an old jock with a whistle around his/her neck barking commands. It is a caring and admirable professional effort to bring others to the realization they can do better, be “amazing-er” as I say, with verbal cajoling and gentle convincing to change one’s mindset.

And it’s fun, I must admit!

Today's LinkedIn Nugget

My book was reviewed; I’m 100% pleased; you can be too at 30% off

%The LinkedIn informal “90-10 rule” is hereby invoked: help others 90% of the time on LinkedIn (I try to do that).

The other 10% of the time? You may talk about yourself too. But less so than talking about helping others.

Today I will strut my stuff a bit; well, I will admit someone else did that strutting for me. I am 100% pleased with that!

My book was reviewed in the latest edition of the American Bar Association’s “GP Solo eReport.” That publication is distributed to solo practitioners, small law firms and general practices nationwide. The review was written by Cynthia Sharp, Philadelphia attorney and monthly reviewer of the latest books of interest to the readership.

I think she hit on 6 of the most important concepts I wrote about and I thank her for her candid assessment of my work, my style, and the value the book offers.

Here’s another percentage-based idea to consider: get my book at 30% off the cover price-use code YR17E at check out but you have to act by 2/28/18 and order it from the ABA at 

90-10-30.

 

 

Today's LinkedIn Nugget

Earning/writing a great recommendation on #LinkedIn

welldoneYesterday I showed you an example of how to best ask for a recommendation.

Today, I want to show you an exemplary, comprehensive recommendation: from one side, making the receiver feel ever more qualified and appreciated, and from the giving side of the equation, an example of how to write one.

And what a great recommendation it is!

LIreceivedreco

My colleague Roxanne Greenstein earned it. No surprise, knowing her. Her drive and attention to the mission as a development consultant was captured in this recommendation written by the organization’s founder and CEO, Sharon Cohen.

Sharon wrote a great recommendation: it highlights Roxanne’s contribution and quality. It touches on the demonstrated skills anyone would seek in hiring Roxanne for her next position:

  • board management
  • board recruitment
  • governance
  • documentation
  • strategy
  • donor cultivation
  • and more attributes she possesses from her experience.

Both should be proud of the value added to each other’s profiles: Roxanne now has 2 excellent recommendations and Sharon’s first foray is visible to her connections and Roxanne’s and by extension in this blog piece, certainly one for my readers to emulate.

We need to ask for recommendations more often, when appropriate, to memorialize a story or situation that should be recalled and accessed.

We need to reward others more often, when deserved, and reinforce why they do what they do on LinkedIn.

Try either.

.

Today's LinkedIn Nugget

Honestly, it’s Presidents’ Day

mwhandlincolnPresidents are honored today, especially Washington and Lincoln.

George cut down a cherry tree and could not lie about it to his father, so the story goes, although the whole thing sounds like fake news to me.

Lincoln earned the nickname Honest Abe. I am not sure any president can be so completely and purely truthful; these days I am skeptical about everyone in every government.

Today on Presidents’ Day I choose to align myself with Lincoln. He and I advise you to fact-check your LinkedIn profile to be sure all that you state, and lead the reader to believe, is truthful and nothing is possibly misleading, respectively.

No one wants their pants on fire, right?

My witty friend Roy calls me Abraham LinkedIn.

Truly, he does!

Today's LinkedIn Nugget

3 ideals that meshed with my message at a recent #LinkedIn presentation

3 banners

I have spoken in all sorts of venues, in different cities, with varied quality of audio-visual equipment, in historic halls and dismal dungeons, with attractive and not-so decor and with installed props containing really odd messaging that I couldn’t hide.

But a couple of weeks ago, I enjoyed hitting the trifecta of great messaging behind me to provide a background to a session I co-presented. These 3 banners convey the messaging that the Connecticut Bar Association saw fit to invest in, and advocate to their members.

What a perfect backdrop for my LinkedIn presentation! I had come prepared to educate and evangelize, not even knowing these 3 banners would be there! But they buttressed me and I believe they are worth quoting:

  1. Get connected. Build a network of lasting relationships. Connect with the leaders in the profession. Position yourself as a leader in the law. 
  2. Be successful.  Learn and collaborate with practice areas leaders. Access the resources you need to achieve your goals. Expand your business and client base.
  3. Make a difference. Make a meaningful impact personally, professionally and in society. Have a voice that influences policy and legislation. Get noticed for your positive contributions to the profession.

Even if you are not a lawyer, these ideals make business sense and are worth emulating in your professional life.

OK, adapt and amend as needed. Perhaps you don’t need to affect policy and legislation but you do need to influence and thought-lead others in advances in your own field. Position yourself as a leader in {your field}.

And  there’s no better place to demonstrate your commitment to these ideals than your LinkedIn profile! You tell us and allow other selected colleagues to reinforce it via endorsements and recommendations.

Because if you don’t say “why you do what you do,” someone else will outpace you on their profile and you lost an opportunity to compete.

Right?

Today's LinkedIn Nugget

Sock it to me on #LinkedIn

socks1Riding the train to the city yesterday a very well dressed man sat across the aisle. His suspenders (yes they still exist!) had the landmarks of Paris woven into the elastic, and I chuckled silently to my self that business suspenders are something I have not seen since my old banking days in the late 70s.

The rest of the outfit: stiff starched white shirt with tailored spread collar, and a lavender satin silk tie. Nice.

Then he crossed his legs and I saw it!

I caught a glimpse of the lavender and blue bold checkerboard socks and weathered hiking boots, out of sync with his attire from the calves up. Clearly he is someone with a sense of self-image and assuredness, suburban warrior going to battle in the canyons of Wall Street!

So long as his socks match his tie…

socks2

Full disclosure: I too have fallen under the spell of crazy socks like my younger colleagues. I actually enjoy them as a humor accessory. The patterns, the colors, the pictures are fun. One pair I was given is pictured to the left. I guess i deserve receiving them!

Last year I attended a lawyers’ conference where the attendees actually held a very informal contest for the day’s wackiest socks!

Let’s presume it’s OK to show your style, colors, enjoyment and some of the personality you exude as a business pro.

Let’s be ourselves and have fun and work as pros simultaneously. You can dress that way or express yourself that way.

You don’t want to come across as too stuffy, or too whimsical, but just right…

I teach attorneys and CPAs how to get out of their own way and tell why they do what they do, and I try to make the presentation a bit fun. If they don’t chuckle at the jokes I weave in, I tell them that’s where many people howl with laughter. And then they smile. They even laugh at the next joke, which is just right.

I have an attorney friend who placed a really baaaaaaad lawyer joke at the end of his LinkedIn profile and when someone remarks to him about how really awful the joke is, he knows exactly how far down into his profile they read. No one has every complained to him that it is out of character, in fact, this is fully within his personality.

Be yourself on LinkedIn, and if you are indeed fun to work with that will come through.

Someone may just choose you over that dull competitor, preferring an expert who is not too wrapped up in him or herself. Of course,

I want you to be a pro. Express yourself. Be an amiable pro too.