Today's LinkedIn Nugget

Metathesiophobia

changeDefined as fear of change:

  • That white knuckled fear of having to do something out of our comfort zone, out of our area of expertise that we are familiar with, and for which we are reliant on.
  • That paralyzing fear of asserting a new stand, advocating an advanced position, providing an alternative opinion, all from fear of the unknown and unmanageable.

Get over it.

Life and your career is about change. Embrace it and learn from your ups and down, especially your downs. And while you are at it, tell us some of the wealth of experience you gained along the way. Where? On your LinkedIn profile, of course. because this is NOT your resume.

In your LinkedIn profile prose, use the pronoun “I” and power verbs. Relate the context of the situation and the result of how you persevered, demonstrating your value and expertise.

Tell us.

Groan, that’s what he always says, you grumble. Yes it is my reader, because I see it benefiting you, and others. And my job is to bring this opportunity to excel to your attention and spur you to action.

So don’t be a metathesiophobe. Be brave and bold, in a businesslike way, and give us your well-written and personal career narrative, past-present-future.

Change is with you forever. Because you have to adapt to it, and adopt it as part of reality, but mostly, because you can.

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Today's LinkedIn Nugget

A quiet storm

quietstomr2I am seeing a move in politics, marketing, and business recently that is encouraging disruption: agitating, being a renegade, managing by discord (17 years ago I worked in such an upheaval and hated it!).

Why disrupt when you can collaborate?

Why annoy when you can lead, taking others to heightened success?

We still arrive at the same end result: change when it is good and positive. Adopted, adapted, not rammed down your throat.

I prefer to differentiate myself by offering improvement and intelligence in a quiet storm, one that leaves in its wake improvement and cost saving, a new outlook and heightened success.

Be unique, be consultative, be client-centric.

That’s the type of message to put forth in your marketing, and in your LinkedIn profile as a power tool in your branding tool box.

I hope you will rise above the baser mentality of shock and agitation to which we may be sinking.

For me, I am making a difference in a quiet personal storm.

 

Today's LinkedIn Nugget

Just tell me what you want

justtellmewhatyouwantA long long time ago in my previous corporate life, we arranged a large public financing that was underwritten by an investment bank. After the closing and the funding we went to a celebratory dinner and the tradition was to “roast” the treasurer at the end. As a junior level employee, I watched them hilariously skewer my then-boss for his negotiation style (which worked well for the company) of agreeing to something one day and then coming back the next day to negotiate for something even better along the same lines.

They gave him a framed movie poster like the one you would see in a glass case at the cinema for the movie “Just Tell Me What You Want.” As my boss unwrapped the present the room erupted in laughter and he good-humoredly thanked them. Yes, he was proud to be tough and yet was always fair (to me); not always to the investment bank, but doing his job.

Yesterday a colleague who is looking for a job called me because I offered her a complimentary quick review of her LinkedIn profile. After I read it and with her on the phone I asked her “Just tell me what you want to do next because I am not getting that from your LinkedIn profile.”

She sputtered, and I advised her that she needs to completely renovate her profile to articulate her past contributing to her present, and how her present skill set can benefit a future employer. Past, present, future is a theme I use a lot in coaching and training, especially for a job search using LinkedIn.

I know I definitely made an impact on her as I see she is working on each section to tell the casual recruiter, hiring manager, and me exactly what she wants next. It’s up to her to tell us because in today’s attention-short world, no one wants to have to work as hard as Ali McGraw in the movie poster!

Alan King probably didn’t enjoy the exercise either!

photo from https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjP0aCqw4zXAhUk5IMKHSGJCo8QjhwIBQ&url=https%3A%2F%2Fen.wikipedia.org%2Fwiki%2FJust_Tell_Me_What_You_Want&psig=AOvVaw0L8vh8Bq-DlWw0RQGKYkwl&ust=1509046662652016
Today's LinkedIn Nugget

(musical note) Will I see you in…November, December, January, and/or March?(musical note)

MWHteachingtofullhouse1

My speaking calendar is filling nicely for the next few months in a time that is historically quiet for me.

I am addressing a diverse group of professionals in the next few months and hope to see you in the audience. In fact,  yesterday I was working on something for a May session!

  • on-going: rotating 3-part training series for CareerConnect at Westchester Jewish Community Services, North White Plains, NY
  • 09Nov17 co-presenting with fellow LinkedIn coach and trainer Sandra Long for Harness All Possibilities (HAP) at the Greenwich Water Club, with a focus on optimizing LinkedIn to assist underemployed executives. Attendees receive a copy of Sandra’s or my book. Reserve here.
  • 28Nov17 my first public session in quite some time, to be held at the Westport Public Library, “What you absolutely, positively have to be doing right NOW to brand yourself on LinkedIn” networking starts at 630pm. More info. 
  • 06Dec17 speaking at a monthly breakfast networking meeting of Gotham Westchester at The Mansion in White Plains, NY
  • 22Jan18 co-presenting with Carol Greenwald at NY State Bar Association’s Annual Meeting in NYC, “LinkedIn for Lawyers-Ten Tips to Help Your Career,” part of their conference’s career development track. 
  • 23Jan18 co-presenting with David Vogel, owner of VideoPro SEO at the Greenburgh Library in Elmsford (Westchester County), NY, an advanced class on using video effectively in LinkedIn. More details to follow.
  • 31Jan18 6-8pm Carol Greenwald and I will speak at the Connecticut Bar Association in New Britain; “Legally LinkedIn.” Register here.
  • 07Mar18 530-730pm a special session: no prepared remarks or formal presentation, just me answering questions from attendees at Gotham Networking’s Executive Group in midtown Manhattan.
  • more sessions are being discussed and will be announced…can I help your group?

 

Today's LinkedIn Nugget

Evening the playing field for job seekers (part 3 of 3)

peel onionAgeism exists. Yes, I get that.

No matter what your age.

But your age and experience are the patina on a fine piece of art.

The sheen from well-oiled work.

The layers of a complex onion.

Work with me on this…

  • Focus your conversation (resume, LinkedIn, interview) on the current century.
  • Don’t leave any years out: jobs and college graduation. No one wants to work that hard and their radar goes up when you are hiding something.
  • Show your technology acuity. If you are not an IT specialist, admit your ability with the common platforms. Add an anecdote when you used technology to solve a problem in the past, even if it seems archaic today. Show your social media URLs.
  • Demonstrate you can write well. Recruiters tell me that today’s graduates cannot. That gives you a leg up. Add a particularly well-written piece to the proper job in your  Experience section on LinkedIn. Tell why it is important for its context.
  • Finally, a worn out candidate sounds that way. An energetic and relevant candidate piques attention. In this case, your age is not the determinant. The nicest thing anyone ever told me after that 20+ yo sat in one of my workshops was “Hey for an old guy you know your stuff!” Today he is 30+ and has been learning his stuff too.

Be your real and valuable self in your job quest.

On November 9th I am co-presenting with fellow LinkedIn guru Sandra Long at Harness All Possibilities’s monthly meeting for underemployed executives of all ages in Greenwich. CT. Register and get a copy of one of our books.

 

Today's LinkedIn Nugget

Evening the playing field for job seekers (part 2 of 3)

interview1In the last episode of our three-part miniseries for job seekers, I mentioned evening the playing field, making the interview a two-way conversation, not the old-fashioned a top-down “I have something you want, so make me want to give it to you” mentality.

Today let’s focus on your wrap-up of the conversation by asking the interviewer(s) some probing and insightful questions.

The impression you will leave them will be memorable, one that they will recall in their internal discussions about which candidate(s) to call back for round two of the process. You want to be easily recalled by your experience, personality (and I can’t help you with either of those in either of those, except on LinkedIn) , and/or your ending as you probe the company and how it might be a 50-50 fit for you as well.

Believe me, the interviewer does not get these questions often. And you should adapt them to your needs and the situation and company you are seeking. But go the extra mile. be memorable.

Here’s an article I came across that will help you structure your own questions.

Today's LinkedIn Nugget

Evening the playing field for job seekers (part 1 of 3)

interviewIn the old days, the interviewer had more information about you than you knew about him/her. They had your resume, chronicling past achievements and feats. You had nothing about them. They had something you wanted: a job. You had to pull teeth to get any useful information about the company. No inside information, certainly.

That’s all a thing of the past.

The next three days’ blog posts are about making the job search a more equivalent interchange of Q&A to have each side decide if this is a fit. A two-way street, an even playing field.

Even though you may never get these questions in an interview, knowing the answers will help you crystallize your thoughts, write a better LinkedIn profile, and interview better because you can delve into higher-level conversation in those few minutes you get to make that all-important impression. This article will guide you.

And remember to ask who you will be meeting with so you can review their LinkedIn profile(s) and find common threads to make it a conversation, not an interview.

Even that playing field!

Today's LinkedIn Nugget

Don’t make them look for the door

interestedThere’s always a way out, never knowing when you are ready to leave. Your LinkedIn profile reader thinks that way too.

If you do not capture a spark of creativity or some intrinsic aspect of their personal/professional interest, they leave.

They never come back. Opportunity lost forever.

Show your stuff–be amazing. No, better, be amazing-er.

Keep them fascinated like the man in the picture.

Write why you do what you do and allow others to recommend you for specific incidents and endorse skills of how well you do that “why.”

Then you will keep the reader on your profile and hungry to contact you for more about you. Make it so they can contact you right from the information you provide on your LinkedIn profile.

No need for them to look for the door.

Today's LinkedIn Nugget

Freelance isn’t free

notfreeAs many of us freelancers find, the all-too common expectation is that we are so hungry for new business that we can reduce the price of our expertise so low or zero, just to be busy. So hungry that we would work for food: our brain picked in exchange for lunch or breakfast.

Resist the talk-down of the value of our work in society.

Our small- and medium-sized businesses drive the new economy. Others should appreciate the expertise we learned, earned and yearn to offer help others.

A few weeks ago I was referred to a great organization and was flatly told they do not pay for my type of expertise. Free, yes.

Sorry, I politely mentioned, the value I impart to specific audiences such as theirs and the appreciative reactions in my career work give inspirational value to attendees, who email to tell me just that. No financial movement was possible on their side, so I moved on.

That instance reminded me that very early on in my self-employment a friend offered me an article on this topic. I turned to it again after the above incident and find it really hits a great point on the head.

I hope you will enjoy it. The title tells it all: No, You Can’t Pick My Brain. It Costs Too Much.

Entrepreneurs, multipreneurs, freelancers, consultants, unite!

 

Today's LinkedIn Nugget

Tone at the top

topThe title to today’s blog is not an admonition against extra ego weight in your head…but an advisory to ensure:

  • your LinkedIn headline grabs the attention, piques the curiosity, and encourages your reader to scan as far down as they can on your great profile to “get” the real you
  • your top management sets the example for all others in the organization to project a great profile on LinkedIn.

Short and sweet.

Be amazing-er.