Today's LinkedIn Nugget

The year is 1/2 over

bookatbeachCan you believe how quickly 6 months flew by?

Today in the USA we embark on the long Fourth of July weekend.

Beach, boating, picnics, BBQ, outdoor downtime.

Need reading material while you relax for the summer?

Need something enjoyable, useful, conversational, fun to read, to take with you to while away the time?

May I suggest a new book I enjoyed: “LinkedIn Marketing Techniques for Law and Professional Practices,” now in paper or e-book format. OK, shameless plug, I admit.

Paper parasol in Blue Hawaii optional; sand not recommended.

Enjoy the holiday and be safe.

BTW I’ll be back blogging at you on the 5th of July.

Advertisements
Today's LinkedIn Nugget

#LinkedIn for lawyers: coming attractions of another session

4 people networking 2Conversation yesterday at networking event (you are coming in on the middle of it):

“Yes, the book is doing well, thank you.

I’d be happy to come to your firm and teach LinkedIn to your partners on site.

My charges are a matrix based on the time I speak and the number of people I train.

The ideal time for a session is 90 minutes. I can do 60 but that’s motor-mouthing it. 90 is best for leaving time for Q&A without short-changing a section or going too fast.

How many will attend? Here’s an idea: ask them each to bring a guest who is a client. Value added for all.

You haven’t seen or heard a LinkedIn training session like mine so do not worry about them getting antsy beyond an hour. No one has ever complained that they did not get their money’s worth and then some. I am told the time is very well spent. Have a look n my profile and see the recommendations.

Yes the price is correlated with the value of the knowledge they will leave with. Think of the ROI in your colleagues and the opportunity of bringing in just one small incremental piece of business from my training.

I will bring books for those who want to purchase, an unashamed plug, if that’s acceptable.

Good. A proposal is on its way.”

News story at 11.

 

 

Today's LinkedIn Nugget

On age: pave your own way on #LinkedIn

pavingIn the middle of the night in a TV ad for paving stones that look great year after year, as if they were brand new, the voice-over stated:

“When you are older you want to look younger. When you are younger you want to look older. {Brand name} paving stones look new year after year.”  Or something like that…

And the ad went on to show their products resist the scorching sun, pounding rain and other extremes of the elements. They age well and always look amazing.

So can you.

Your experience and skills endure and improve with the years. You earned them. These attributes that are uniquely “you” will resist the stresses of the environment you work in. Be proud of them no matter how many years you have put in.

Used well, LinkedIn allows you to tell your story and relate your experience in your own words, each burnished with time. Your explanation of your past dictates your present situation and your present indicates your future aspirations. You must tell in all 3 tenses, in a personal way. All yours.

So yesterday when I finished teaching a group of underemployed baby boomers the best techniques to use LinkedIn to tell the history of their work experience and skill set, they finally came around and saw my point of view.  The process is always gradual.

As usual in each group I teach, we started with their verbal skepticism when I suggested they embrace their age by showing:

  • the year they graduated school,
  • their years of their full employment history and
  • the need to show a recent photo headshot.

They then learned how to make the quality of their experience shine through and thus out-shadow the younger competition. They finished, smiling and ready to renovate their LinkedIn profile with newfound enthusiasm and enhanced explanatory narrative.

My challenge was met and the mission accomplished. And the LinkedIn paving stones we laid will only improve with use and continue to look great over time. So long as you try.

Today's LinkedIn Nugget

Give an unexpected #LinkedIn recommendation

thatwasgoodAh the feeling.

In my sessions, I often relate a story when I was about to give a webinar and 10 minutes before showtime, my computer went on the fritz. YIKES!

I quickly called my IT guy and explained the predicament and asked him to fix it pronto. He did, remotely entering my PC, and within 5 minutes it was fixed and fired up. So was I, fired up for another webinar, but I could have used a bit less electronic drama beforehand.

I immediately wrote my IT lifesaver a great LinkedIn without being asked. Of course he was pleasantly surprised and felt as good about me as I felt about him.

Give one or more to those who deserve it. Take the time to cement your relationship.

I just received a glowing recommendation from a coaching client, unexpectedly. It feels good indeed!

 

 

 

Today's LinkedIn Nugget

Unfollow on #LinkedIn

split

You say: I get too much (or not important enough) material from a person on my Home Page but I do not want to sever my connection with them. What do I do?

I say: You can unfollow them.

From the LinkedIn Help Center, an excerpt and here’s how:

Unfollowing a person, company, or topic will hide all updates from that entity on your LinkedIn feed going forward. If you unfollow a person, this does not remove your connection. You will remain connected to this person but will not see their updates in your feed. They will not be notified that you have unfollowed them.

To unfollow a person, company, or topic:

  1. Click the “ ” More icon in the top right corner of the post in your feed.

  2. Click Unfollow [name] from the list of options that appears. You’ll immediately have the option to click Undo.

          Note: You can also unfollow a person by clicking the More ” icon on the top portion of the person’s profile and selecting “X” Unfollow from the dropdown.

Now you know 2 ways how, and you are in charge.

Today's LinkedIn Nugget

Today: Guest Blogger David Rose; true story

guest blog

Note: We all relate to real stories of success. I heard David tell this LinkedIn success story where he reached out on LinkedIn and made a difference. I wanted you to know that good things can come from on LinkedIn if you make them happen!

I’m frequently on LinkedIn, reading posts from my connections and looking for new ones.  One day the strangest thing happened.  I was reading a post that really inspired me.  I immediately offered to connect with this person, personalizing the connection note telling her “ you’re post inspired me, how can I help you?”  I was surprised when she responded quickly, saying “let’s meet!”  I was shocked!  But I told her “sure” and we set a date.

Now I had to wait for our appointment.  And lots of thoughts went through my head.  This had never happened before, as my experiences with LinkedIn and any communication with people on LinkedIn had been with people I knew before we made a connection.  What was this woman’s purpose?  Was she going to kidnap me?  Tie me up?  I wasn’t really scared but this was new ground for me.  So I went!

It was good!  We met, she gave me a tour of her company and I immediately thought of three people I know who she could help.  Therein lies the reason for my story – what is real networking and how is it done?

Two fellow networkers and friends have both emphasized the way to truly network is to fully put the other person’s interest in front.  You cannot go in thinking what’s in it for me.  If the relationship is pure and true, what’s coming to you will come.  And if it doesn’t, it will come from somewhere else.  Only through my personal experience did it really hit me.

_______________________

David Rose: Father and husband, Student of Logistics, Barbecue Aficionado

Ten years working at Richard Branson’s Virgin Atlantic Airways forged a special understanding of business, putting family first, treating fellow workers as family and always doing what’s right.

One common theme to David Rose’s career has been to find better ways to get things done and in the process, can we reduce cost?  Because in better processes and reduced costs, effective logistics people get products to peoples’ homes, to stores and on shelves faster and better, keeping more people in the workforce and making for better lives.

From Virgin to TNT, to seven great years at UPS, and now at a Sales and Marketing company, David continues to bring quality enhancements to companies that are open to continuous learning.

David can be reached at drose@idrivelogistics.com and 914 428 1428.

Today's LinkedIn Nugget

The Nth degree on #LinkedIn

certificateI meet people with multiple degrees in their formal education and even more professional certifications.

Some have a string of acronyms after their name. Others may show one or more obscure ones that most people may not recognize.

To which I say: show it/them, but only the one(s) that pertain(s) to your current line of work.

“MBA” (which I also have) is not one of them. CPA is, for example.

If it’s important to you to have your name is followed by an acronym or two that the casual reader is unaware of, be sure to use:

  1. your LinkedIn profile’s Experience section for a brief mention that you possess that training, then
  2. the Education or Certifications section, as the case may be, to more fully describe how and what you earned this and cite the URL of the organization awarding it to you. And be sure to show its current date as still in effect and certification or license number and awarding entity, as applicable.

Be aware that casual profile readers may not get as far down in reviewing your profile as your Education or Certification section so you want to at least mention it in Experience and how you use this training in your current position.

Hint: Remember you can also move sections up and down in your profile by holding your left mouse down on the 4 short horizontal lines at the top right corner of each section, so you can make better sure the reader finds your Education and/or Certifications section more readily.

This acronym is a differentiator from the competition in many cases, so be sure it’s clearly presented in the right places. You earned it!

Today's LinkedIn Nugget

Once in a while

thatwasgoodOnce in a while I am on the winning side of a search for the skills and keywords that describe me, available to a potential client who used LinkedIn as the search engine it truly is.

I received an INMail (a message through LinkedIn from someone I am not connected to) from a residential real estate professional who needs a teacher for a LinkedIn session for his firm, all a result of his finding me on LinkedIn.

I looked at his profile, and with that under my belt, I called him from the phone number he provided in the INMail–because I believe that the power and intonation of 2 voices conversing with each other clinches the relationship far better than electronic messages.

Next a proposal went out to him by email and I am awaiting the response.

My thinking: just knowing a stranger could find me, read about me, in my own words, and then reach out to me, is a giant gift from LinkedIn, continuously amazing me, when used correctly.

If you want to receive business inquiries from LinkedIn, you need an amazing-er profile, one of my specialties.

 

Today's LinkedIn Nugget

Have we met? How can I help you?

questionsYou get a lame LinkedIn connection request you cannot qualify, much less identify:

  • How do I know this person, if at all?
  • Whom do we know in common?
  • How can we be of help with one another, me helping him/her more than vice versa?
  • Do we share any group interests?
  • Is this person reputable?
  • and any of a lot of other questions might run through your mind…

What do you do now?

You can take the time to look at their profile on LinkedIn and do your homework. Apparently they did not, or appear to have missed identifying to you how this connection might be beneficial.

Do you have the time to invest in researching a lame self-introduction?

But your inner curiosity is piqued once in a while and you can bounce back to them via LinkedIn and ask:

Have we met? How can I help you?

Here’s how:

  1. Open My Network in the top dark green bar to see what invitations are pending.
  2. Click “Manage All”

reply13. Then select the person you want to reply to and click “Message”

reply2

4. Then compose a message to them

reply3

Feast or famine: usually no reply. Not meant to be. Easy come easy go.

Once in a while I unearth a golden new connection. I am ever the optimist.

Your time frame for a reply may be different.

Now you know what you can do, and how to professionally handle these.

 

Today's LinkedIn Nugget

Like a bird flying into a window

birdsinwindow1.jpgMy house was custom designed by an architect for the original owners, with very large windows on either side of a living room-dining room expanse.

Birds, having good long-range vision, perceive an open channel through one window to another and routinely fly directly into the glass.

THUMP!

(Just like what just happened as I sat down to write, and the inspiration for today’s blog.)

Not a great experience for the bird. Often I carry away dead ones who over-navigated.

Reflecting back on the 19 months it took from inception to publication of my book, it was an aerial journey. I was elated to meet, and have my book concept approved by, the ABA; the book rolled off my mental tongue, so to speak, my manuscript was presented one month ahead of deadline, the review board uniformly liked it, it was proofed and readied to print.

Then I got word that LinkedIn was changing the desktop interface and I insisted we pull the book from the process just before printing. With a vision being developed for future marketing plans, I urged we abort the takeoff and felt that same THUMP! The ABA agreed, as we did not want to launch a book outdated before the proverbial ink dried.

No injuries, except my ego of being a published author in the time frame I had envisioned, and certainly the ABA’s production schedule. Repairable.

I brushed off my electronic feathers and chopped out whole chapters, rewrote sections and rearranged the order to match the new LinkedIn interface. New observations and exhibits were needed to relate better as a whole.

In retrospect, it’s overall a better product. But it was hard to see the end result in the heat of the revision. Well, the rest is history. It’s now available in paper as well as in an e-book version. Eight published author colleagues are reviewing it. I am pleased, a bucket list goal that I always wanted under my belt.

This bird is still flying, with another book in the works on LinkedIn: aimed at nonprofit professionals and those supporting them!

Stay tuned.