You can tell that the seasons are changing. Yesterday in NYC I noticed the Parks Department beginning to get the flower pots and vases ready to plant.
I also noticed there’s a spring in people’s steps. Winter is perceived to be almost over, (until it comes back a few times to remind us the seasons are in charge and not us).
This weekend we move the clock forward 1 hour to daylight savings time. Oh yeah-change your batteries in your smoke and CO detectors too.
It’s also a very good time to spring clean your LinkedIn profile, especially in light of the changes to the user interface, as I have been advising you in past posts on this blog.
A dreary, near frozen wasteland of a profile will not yield results that make your business bloom.
Springing forward is a deliberate and calculated step to jump starting your brand.
Do it. Now.