Note: Two years ago I had my professional headshots taken on a hot humid August day by photographer and friend Brett Deutsch. It was a lot of fun and the time went quickly, much differently than the experience I anticipated the sleepless night before.
And the results were quite good.
My friendship and subsequent referral business with Brett grew over the past years and for today’s guest blog piece, I invited him to provide some tips when thinking about your next series of photos for any purpose, LinkedIn or otherwise.
In his guest blog piece, and the charming pictures he took of young professionals, below, there are many LinkedIn take-aways. His contact details are at the bottom, and I suggest you consult him when photos are needed for your next project.
August is a great time to assess your achievements, then update, rejig or completely overhaul the game plan. Are you putting your best face forward? My clients use headshots and environmental portraits to personalize their LinkedIn profiles, resumes, websites, blogs, marketing materials and more. It may be time for you to shake things up a little. In the spirit of the upcoming Back To School season, here are a few…
Headshot Lessons From Some Young, Non-headshot Clients
Lesson 1. Use your headshot to make a direct connection. Look not at or away from the camera, but at your photographer. That connection will continue onward to whoever sees your photo.
Lesson 2. As a general rule, keep your accessories to a minimum (but feel free to wear clothes). A statement necktie or necklace is great, but it shouldn’t steal the scene from the subject — you.
Lesson 3. On the other hand, don’t be afraid of a little color! Use your clothes to express something about yourself, whether that’s with a traditional suit or something a little more avant garde.
Lesson 4. Think about how you’ll use the shot. LinkedIn requires a square photo. But the shape of the photo in other spots might be flexible for your blog, a promotional article, or annual report? They don’t all have to be vertical these days.
Lesson 5. If your industry allows, consider getting out of the studio. Your environment, whether inside or out, can express a lot about you and what you do.
I hope these tips from the other side of the lens are useful to you. Here’s to your continued success!
Deutsch Photography, Inc.