There are many ways to brand yourself and stand out in a crowd. Being memorable and easily findable among 414+ million global business professionals takes work.
Composing a valuable LinkedIn profile takes continual action: more than collecting factoids, pasting them together and leaving them to petrify. LinkedIn is not a spectator sport.
Here’s a brief collection I wrote of 7 strategic ideas to make your LinkedIn profile fresh and routinely reverberate in the minds of your prospects, one at a time:
Keep all sections of your LinkedIn profile up to date: your latest published work, recent honors and awards, ongoing professional peer activities, nonprofit volunteer roles, and other recent contributions.
Expand on the pertinent details in each section, assuming the reader has no prior familiarity with your industry (no acronyms!) to uniquely illustrate how you can help him/her.
I employ a recurring calendar reminding me to retrospectively review, refine and update my profile. I try never to miss an opportunity to add value to the personal learning network I maintain with my colleagues.