Are you barking up the wrong tree on #LinkedIn?

IMG_1348I get the lament all the time: “I don’t get any leads from LinkedIn so I stopped using it.”

A pity. Most people just don’t know how to use it well.  And why do you think the world is coming to knock on your door?!?

Alas, they are seriously shortchanging themselves from their search-ability by business prospects on LinkedIn.

The lesson to be learned here: You must (!) think carefully of the keywords a searcher would use to find you.

These (similar to Google) keywords are the golden terms so you appear in a search. And better, so that you appear towards the top of the search short list.

There are 3 main places that you must knit in keywords to make yourself not only read-ably interesting to LinkedIn humans, but search-ably notable to the LinkedIn electronic search engine of 380+ million records that LinkedIn is:

1) Your LinkedIn Headline

2) Your Summary

3) Your Work Experience

4) Yes I know I said 3, but I think you really need to spend serious thought and time on your Skills section too to improve your search-ability.

OK there you have it, just the start to thinking differently to gain the keys to the kingdom.

Please reevaluate your search terms, like you did on your website, but this time, implement these keywords to improve your business prospects on LinkedIn.


About connect2collaborate

LinkedIn coach and evangelist, having a great time pursuing my passion of connecting professionals so they can collaborate more!
This entry was posted in Today's LinkedIn Nugget. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s