A colleague asked my opinion on one of his recent Posts. His was a good one. No, make that a really, really good one.
Just long. And involved.
So here is what I sent back to him:
I worry that since people have time/attention deficits (we all suffer from this), many readers will only skim it or not fully absorb what you are offering.
You may think about a serialization over 2-3 weeks of subsequent material.
I find that if you Post it, it takes 2-3 weeks for it to circulate and that would help gain you more concurrent readers.
Ask for comments in the body of the Post too.
Here’s a good link with suggestions from LinkedIn itself: https://help.linkedin.com/app/answers/detail/a_id/47537
So get your personal observations out and circulate them on LinkedIn Posts. Be professional and engaging.
Your audience? The world. Really.