Yes, we have access to an online thesaurus on Word and on the internet. You can always find a fancy word, too easily.
I suggest you resist that.
Use natural business language.
Do not speak down to the reader (“insulting! click, goodbye”) or confound the reader (“huh? click, goodbye”).
- Use some of these power verbs instead of simple verbs like “make” and “do.”
- Avoid jargon that is common in your industry but not necessarily recognizable by all readers.
- If you must use acronyms, explain them. Give us context, please.
- Check spelling!
- Check it again.
- If needed, ask for help with grammar.
- Remember Strunk and White’s The Elements of Style? It’s still selling!
- Re-read the material for flow.
In other words, be yourself. Write like a human speaking to other humans, not like a machine.
Of course, you are telling others why, and how, you do what you do. Right?