Some people agonize over projecting any brand to an audience.
Others send a blurred brand identity, as if a screen covers it; translucent, but requiring more focus.
Others have an easier time of it being clear and direct about what their value proposition(s) is/are.
What’s the end result you seek using LinkedIn? A new career position? More business? A platform to expound your wisdom? Any combination or all of these?
Clear away the filters and screens that obstruct your telling others what you bring to the proverbial table.
Help them focus what little attention span they have these days. The end result will show you off better and lead you to the forefront.
Be smart. Think of yourself in terms of the brand of you.