This is part 14 of 15, expanding on my earlier plog.
Ask trusted colleagues, confidantes, the important people in what Leslie Grossman calls your “entourage” (in her book “Link Out” which I recommend!) who know your work well if your new profile effectively tells “why you.”
Take their advice, criticism, suggestions to heart. Reinvent your profile and let it cool, come back to it with a fresh outlook and once you are satisfied with the re-write, show the same colleagues again, and take their next set of advice. This is a process.
They want you to succeed and their objectivity helps you see your profile in a truer light.
Thank them, offer to reciprocate.