First, what is this new feature? It’s a “dedicated page that allow companies to highlight different aspects of their business and build relationships with the right community. Whether it’s a brand, a business unit or an initiative.”
Then I can share the new showcase announcement with followers (please follow the page), and even blast it out based on selected demographics such as company size, geography, seniority, function: all designed to help you highlight one product or service above the rest for emphasis. And it comes with page analytics data.
It was easy to work through and one more marketing tool in my toolbox. Try it.